The Power of Company Culture in Your Gym
What is Company Culture? Think of culture as the personality of your gym. It’s the experience that your members, potential members, and your staff have when they interact with your company. More specifically, it is your core values, beliefs and … More
6 Things To Look For When Hiring Gym Staff
Many gym owners have noted the importance - and difficulty - of getting and keeping high quality staff. You need staff that you are confident will represent the face of the company that you love; people that reflect the same basic values as you and … More
What should I sell in my gym?
Adding a retail aspect to your business is an effective way to increase your bottom line and add a sense of convenience to your members’ experience at your facility.
Think like your members If I get to the gym and realise I’ve forgotten my … More
5 Tips for Smart Social Media Promotions
The other day I saw a sponsored ad on Facebook from one of our GymMaster clients nearby advertising that they’ve recently gone 24/7. It’s great seeing our clients expanding their business by utilizing GymMaster to it’s full potential, and it’s … More
7 Reasons You Need An Online Member Portal
What kind of online experience do you offer your members? Efficiency and convenience govern our preferences in this digital age, where information at our fingertips is becoming an expectation rather than a bonus. A member portal on your website is a … More
10 Direct Debit Tips for Gyms
This blog post was contributed by Debitsuccess Cashflow is essential to any organisation’s success – including gyms. At Debitsuccess, we’re the specialist at collecting recurring payments from customers through our full service billing solution so … More
Which Billing Provider is Right for Me?
Whether you’re a startup or an established business, your billing process is an integral part of how you operate. How you collect your money not only affects your cash flow, but also your expenses and profitability. There are a wide variety of … More
The Value of Member Information
Information about your members is incredibly valuable. Data gives you the ability to preempt problems, analyze past performance and determine trends and likely outcomes. From contact details and membership information to purchase histories and … More
Leveraging Your 24/7 System
While Access Control systems do provide a simple and affordable way of offering members 24/7 gym access they also make other options and services easier to implement as well. Other Membership Types Off Peak Memberships: Every gym has quiet times when … More
Running a business can be both the best and most challenging endeavour many people will ever know. To be successful requires a wide range of skills and knowledge. We’ll be focusing on the latter. Most owners know their profit, sales and expenses. … More
Membership Cycle and Retention Part II
Previously we covered the standard events in a normal membership cycle and some general suggestions on how and when to contact them. In part two we’ll cover some additional times that specifically relate to Non-Visitation.
Stopped visiting Maybe … More
Membership Cycle and Retention Part I
Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add … More
Why Community Matters
Retention is a core goal of most businesses including the health and fitness industry. Yet the main focus in many industries is on simply acquiring new clients, often overlooking the value of their existing customer base. While sales are an important … More
The Key to Member Retention
At the core of it, happy members rejoin. Often it is easy to forget the basics, of what drives member retention. Its easy is often easy to sign up members, but retaining members is the hard part of running a gym. Sort out retention and your health … More
What's Your Point of Difference?
The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only … More
Is Door Access Control Just for 24/7 Gyms?
Is door access control the right choice for your health club? For any operation this question comes down to a number of factors. What you’re aiming to achieve and whether the cost of implementation is outweighed by the benefits derived. … More
Are my health club members getting older?
There has been some fear in the industry about the age of members getting older, and being less engaged with younger members. The age of the members joining is getting younger over the last 5 years. But that isn’t the full story. The age … More
Top 10 Tips on Improving Your Health Club's Cash Flow
Cash flow is important to your gym… without it your business stops. Putting in some simple systems to maintain good cash flow is essential to your business' success.
1. Standardize how and when you collect money Having a dozen different ways … More
Are minimum term contracts costing your gym big money?
The past decade has seen an incredible amount of change in our industry and one of the more obvious examples is the explosive rise of the 24 hour low frills no term contract franchises that have popped up everywhere. This has also brought larger … More