GymMaster Logo

INSIGHTS AND UPDATES

GymMaster Blog

What should I sell in my gym?

Tue, Jun 14, 2016

Adding a retail aspect to your business is an effective way to increase your bottom line and add a sense of convenience to your members’ experience at your facility. Think like your members If I get to the gym and realise I’ve forgotten my … More

5 Tips for Smart Social Media Promotions

Fri, May 20, 2016

The other day I saw a sponsored ad on Facebook from one of our GymMaster clients nearby advertising that they’ve recently gone 24/7. It’s great seeing our clients expanding their business by utilizing GymMaster to it’s full potential, and it’s … More

7 Reasons You Need An Online Member Portal

Thu, Mar 3, 2016

What kind of online experience do you offer your members? Efficiency and convenience govern our preferences in this digital age, where information at our fingertips is becoming an expectation rather than a bonus. A member portal on your website is a … More

10 Direct Debit Tips for Gyms

Tue, Feb 16, 2016

This blog post was contributed by Debitsuccess Cashflow is essential to any organisation’s success – including gyms. At Debitsuccess, we’re the specialist at collecting recurring payments from customers through our full service billing solution so … More

Which Billing Provider is Right for Me?

Mon, Jan 18, 2016

Whether you’re a startup or an established business, your billing process is an integral part of how you operate. How you collect your money not only affects your cash flow, but also your expenses and profitability. There are a wide variety of … More

The Value of Member Information

Mon, Sep 14, 2015

Information about your members is incredibly valuable. Data gives you the ability to preempt problems, analyze past performance and determine trends and likely outcomes. From contact details and membership information to purchase histories and … More

The Cloud and Membership Management Software

Wed, Jun 17, 2015

Storing my data where? The Cloud offers the ability to store your data/database on a remote server, which you access over the internet. Whether you … More

Leveraging Your 24/7 System

Mon, May 18, 2015

While Access Control systems do provide a simple and affordable way of offering members 24/7 gym access they also make other options and services easier to implement as well. Other Membership Types Off Peak Memberships: Every gym has quiet times when … More

Looking Deeper

Wed, Jan 28, 2015

Running a business can be both the best and most challenging endeavour many people will ever know. To be successful requires a wide range of skills and knowledge. We’ll be focusing on the latter. Most owners know their profit, sales and expenses. … More

Membership Cycle and Retention Part II

Tue, Dec 30, 2014

Previously we covered the standard events in a normal membership cycle and some general suggestions on how and when to contact them. In part two we’ll cover some additional times that specifically relate to Non-Visitation. Stopped visiting Maybe … More

Membership Cycle and Retention Part I

Wed, Dec 17, 2014

Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add … More

Why Community Matters

Mon, Nov 17, 2014

Retention is a core goal of most businesses including the health and fitness industry. Yet the main focus in many industries is on simply acquiring new clients, often overlooking the value of their existing customer base. While sales are an important … More

The Key to Member Retention

Thu, Sep 4, 2014

At the core of it, happy members rejoin. Often it is easy to forget the basics, of what drives member retention. Its easy is often easy to sign up members, but retaining members is the hard part of running a gym. Sort out retention and your health … More

What's Your Point of Difference?

Thu, Sep 4, 2014

The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only … More

Is Door Access Control Just for 24/7 Gyms?

Sun, Aug 3, 2014

Is door access control the right choice for your health club? For any operation this question comes down to a number of factors. What you’re aiming to achieve and whether the cost of implementation is outweighed by the benefits derived. … More

Are my health club members getting older?

Tue, Jul 15, 2014

There has been some fear in the industry about the age of members getting older, and being less engaged with younger members. The age of the members joining is getting younger over the last 5 years. But that isn’t the full story. The age … More

Top 10 Tips on Improving Your Health Club's Cash Flow

Thu, Jul 3, 2014

Cash flow is important to your gym… without it your business stops. Putting in some simple systems to maintain good cash flow is essential to your business' success. 1. Standardize how and when you collect money Having a dozen different ways … More

Are minimum term contracts costing your gym big money?

Thu, Jun 19, 2014

The past decade has seen an incredible amount of change in our industry and one of the more obvious examples is the explosive rise of the 24 hour low frills no term contract franchises that have popped up everywhere. This has also brought larger … More

Gym Best Practices - Part 2

Fri, Dec 27, 2013

GymMaster is packed with some great features to help cut administration time. Here is Part 2 of our simple gym best practices to help make your system work for you. Link GymMaster with your accounting system If you keep a separate accounting system, … More

Top 3 SMS's Every Health Club Should Send

Tue, Aug 13, 2013

SMS or text messages have been a hot topic over the last three months, so I felt it time to write a blog on the matter. Margins are being squeezed with members negotiating for lower cost premiums with the influx of 24/7 unmanned franchise facilities … More