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GymMaster Blog

Fending off the Cold: Maintaining Gym Usage in Winter

Mon, Feb 11, 2019

The icy blast sweeping across the United States last week not only brought inches of snow and freezing temperatures to the country, but something far scarier and worse for fitness businesses - an avalanche of excuses for people avoid working out. For … More

Getting more out of GymMaster: How to Keep Club Members Engaged

Thu, Feb 7, 2019

Keeping club members engaged with your club can be a challenge even for the most seasoned fitness club owners. If you’re club is a member of GymMaster, there are a number of features which can be simply and effectively incorporated into your … More

GymMaster Members App: Engage with Members Both Inside and Outside of Your Facility.

Thu, Feb 7, 2019

Encouraging members to use the GymMaster app at your facility will increase your fitness clubs engagement with members and subsequently boosts member retention. Building the relationship between you and your clients is an important part of client … More

Four Ways your Gym or Health Club Can Appeal to Generation Z

Wed, Jan 23, 2019

With a new year comes a new round of potential members for your gym. Most gyms have a minimum age for their members, whether it be to adhere to regulations or self-imposed limits. The next generation are about to be hitting the gym in their droves - … More

3 Simple Ways to Boost Member Numbers in 2019 using GymMaster and Facebook

Wed, Jan 16, 2019

On any given day, the average American is exposed 5,000 advertisements. Now, try and think back on how many ads you remember from yesterday.. One, maybe two if you’re lucky? People physically can’t remember all of the advertisements … More

The 6 Most Popular GymMaster Blog Posts of All Time

Tue, Feb 20, 2018

As we settle into 2018, we wanted to take a look back at some of our most popular blogs over the years. These are the 6 popular read blogs from 2017, with some wonderfully relevant tips to keep your business on top! We love sharing informative, … More

Automation is Killing your Member Retention

Mon, Feb 5, 2018

We’re looking at the role of automation in your gym, and the role it plays in increasing your member retention. Automation is a term thrown around a lot these days—after all, it’s work being done for you, without you having to manually do it! You can … More

Top Ten Fitness Trends For 2018

Wed, Nov 22, 2017

The American College of Sports Medicine (ACSM) has debuted their 12th annual survey of the top fitness trends for 2018, and there are some interesting expected trends appearing on the top 10 list. High Intensity Interval Training (HIIT) comes in as … More

How do I Compete in the Gym Market With High Price Memberships?

Fri, Oct 13, 2017

Have you got something special to offer your members? Does it justify a high price memberships? The way that people justify your prices depends on how your frame your offering. This blog gives you a few tips to make sure your customers aren’t being … More

Feature Spotlight: Online Module Setup

Fri, Sep 1, 2017

This Feature Spotlight focuses on the GymMaster Online Module. The module allows you to integrate your schedule, member portal, and sign up page onto your existing website - a live timetable and your own branding, giving your members more ways to … More

Tackle Unpaid Account Balances

Mon, Aug 14, 2017

Do you dread the idea of having to call up your clients to ask for payments on unpaid account balances? Do you let you financials suffer because you avoid that awkward conversation? Do you worry this phone call may affect your ongoing relationship … More

Feature Spotlight: Member Can Pay Their Outstanding Balance Online

Fri, Aug 11, 2017

Debt collection doesn’t have to be the bane of your job any longer. With GymMaster, you can simply direct your members to the online member portal, where your members pay online. Whether it’s a failed payment, an IOU, or a complicated … More

How to Manage Throughout The Quiet Season

Fri, May 26, 2017

Last week we looked at when people sign up and cancel their gym memberships. This week we’re taking an in depth look at when the most popular time is for members to visit your health club, and what you can do during the slow periods, or quiet season, … More

When Do Members Sign Up To Your Gym?

Fri, May 26, 2017

When it comes to being a gym owner, knowledge is power. Knowing when your revenue will be up - when members sign up - and when it will be down, is key to your business’ success. So we’ve done some research from our database which can help you … More

Gym Member Retention Strategy: Onboarding New Members

Tue, Apr 11, 2017

Congratulations! You’re getting new members signing up to your gym. This article is all about the next step: The onboarding process. Designing a good onboarding strategy will both maximize your member retention and enhance your member … More

5 Simple Strategies to Boost New Year's Resolution Member Retention

Tue, Jan 10, 2017

Along with the new year comes the annual rush of motivated individuals hoping to make good on their promises to themselves to improve their fitness and health - in fact Nielson reports that 32% of people regard weight loss as the primary New Year’s … More

Why Being in the Cloud is Good for your Fitness Business

Wed, Nov 16, 2016

Managing your fitness business shouldn’t be a hassle. A cloud solution to managing your business gives you better flexibility, functionality and … More

9 Hidden Costs of Gym Software

Wed, Oct 5, 2016

So, you’re looking for a new membership management solution. Whether you’re leaving your old provider or it was simply time for a new one, switching your software is a big deal for your business. Here at GymMaster, we believe that a big deal doesn’t … More

The Power of Company Culture in Your Gym

Tue, Aug 23, 2016

What is Company Culture? Think of culture as the personality of your gym. It’s the experience that your members, potential members, and your staff have when they interact with your company. More specifically, it is your core values, beliefs and … More

6 Things To Look For When Hiring Gym Staff

Wed, Aug 3, 2016

Many gym owners have noted the importance - and difficulty - of getting and keeping high quality staff. You need staff that you are confident will represent the face of the company that you love; people that reflect the same basic values as you and … More