GymMaster Blog (Customer Service)

Gym member complaints are unavoidable, even when your fitness centre delivers great service. No matter how value-packed your gym offering, how incredible your service, how effective your training, there will always be members for whom the world is … More

Prior to his appointment as CEO of 24 Hour Fitness in January 2019, Tony Ueber had never worked in the fitness industry before. But the belief of the board was that this inexperience wasn’t a weakness, but a strength, representing a much-needed … More

Running a gym is hard work. You don’t just have to worry about making sure the equipment work and the staff are trained, but also that your members get what they need. From managing subscriptions and payments to sending out reminders when they’ve … More

In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of … More

When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts … More

Customer service has earned a reputation for being a fickle industry to work within, your day can be greatly affected by interactions with customers, whether they be positive, or negative. However, this goes both ways. Perceived service quality is a … More

The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct … More

A common problem for many gyms, especially newer ones, is establishing and maintaining a large enough membership base to cover operating costs. To achieve and maintain the optimal amount of members for a club there are two key aspects of the member … More

We’re looking at the role of automation in your gym, and the role it plays in increasing your member retention. Automation is a term thrown around a lot these days—after all, it’s work being done for you, without you having to manually do it! You can … More

Do you dread the idea of having to call up your clients to ask for payments on unpaid account balances? Do you let you financials suffer because you avoid that awkward conversation? Do you worry this phone call may affect your ongoing relationship … More

What is Company Culture? Think of culture as the personality of your gym. It’s the experience that your members, potential members, and your staff have when they interact with your company. More specifically, it is your core values, beliefs and … More