GymMaster Blog (Reporting & Analytics)

How healthy is your fitness business? Well, the only way to understand your personal health is to check the numbers - blood pressure, cholesterol levels, BMI - and track how they move over time. The same goes for your gym, just with different … More

Gym advertising works best when it’s local, specific and measured. The ideas below are all things a small team can run, and each one includes how to tell whether it’s working. Start with the first one, because without it you can’t … More

Are gyms profitable? Some have to be, otherwise the fitness industry wouldn’t exist. But as a potential gym owner or investor, how likely is it that your business will turn a profit? It’s a tricky question to answer. But as a gym owner myself, … More

Most gyms set their prices by checking what the gym down the road charges, then leave them alone for years. That’s a reasonable starting point, but your own member data tells you far more about what your members will pay and where you’re … More

Gone are the days when you had no choice but to stay right inside your gym to be able to run it efficiently. Technology has made it possible for business owners to manage their clubs even if they’re out on a vacation on some nice beach with their … More

Performance metrics are a core component to measure in the operations of any business, KPIs help keep businesses moving forward and achieving their goals, and gyms are no exception. In this article, we will cover the key perspectives which you should … More

Keeping up to date on what’s happening around your club is an important part of running a fitness business successfully. Gym reporting is a great way to keep your finger on the pulse of how your club is performing and using this regularly … More

To run a fitness club (or any form of business) it is important to have accurate and reliable information to base your business decisions upon. For many gym businesses, collecting and accessing this data used to be a tedious process of analyzing a … More

The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct … More

As your club grows, keeping on top of billing can become a tedious and time consuming task for you and your gym’s staff if you don’t have efficient systems in place. However, this is a highly important area of business for gym owners to focus upon. … More

Watch Video Let’s go through a deep dive into a powerful feature offered to all GymMaster clients - the ability to customise reports! Custom reports can be used to gather the relevant information which you might need conveniently into one place … More

Information about your members is incredibly valuable. Data gives you the ability to preempt problems, analyze past performance and determine trends and likely outcomes. From contact details and membership information to purchase histories and … More

Running a business can be both the best and most challenging endeavour many people will ever know. To be successful requires a wide range of skills and knowledge. We’ll be focusing on the latter. Most owners know their profit, sales and expenses. … More

GymMaster is packed with some great features to help cut administration time. Here is some of our simple gym best practices to help make your system work for you. Keep information accurate It may seem simple, but your system needs accurate and … More