GymMaster Blog (Member Retention)

Key takeaways: Workout challenges leverage natural competitiveness to boost member motivation. Members who feel connected to a community are 3x more likely to stay long-term. The most successful challenges are inclusive, and avoid focusing on raw … More

The fitness industry is inherently competitive - as a gym owner, you have to expect that your rivals are every bit as motivated and determined as you. But while your level of drive is critical, it isn’t a difference-maker or a USP. Successfully … More

Exercise is hard. That’s part of the attraction for some, part of the problem for others. Many members find it difficult to stay motivated through the sweat, exhaustion and discomfort; the potential lack of results; the need to fit workouts … More

Half of all new gym members will cancel their memberships within the first six months. That’s a harrowing stat for gym owners. You spend so much time, money and effort attracting new members, only for them to say goodbye less than half a year … More

Building a strong gym community is one of the most effective ways to increase member retention, engagement and referrals. When members feel connected to others in your gym, they are far more likely to stay committed and bring friends along with them. … More

Gym member complaints are unavoidable, even when your fitness centre delivers great service. No matter how value-packed your gym offering, how incredible your service, how effective your training, there will always be members for whom the world is … More

Gym success is all about attracting new members, right? The more memberships you sell, the more money you make. Simple. But smart fitness businesses know that securing new members is just the first step to growth. The second and ultimately far more … More

What does success look like in the fitness industry? A lot like Tony Horton, founder of P90X. An exercise program that sold millions of DVDs, and earned hundreds of millions of dollars, P90X was a home workout phenomenon in the early 2000s. And that … More

Gyms and fitness businesses find themselves in a very competitive industry. It’s not enough to just market your business to potential members - you need to do it better than all of your competitors. The secret: using the advanced marketing and … More

Memberships are the main source of income for most gyms. Significant, consistent and predictable, this revenue stream gives your fitness business much-needed financial stability. You can then offer classes, personal training, product sales and … More

With the advent of technology, different industries have been revolutionized. The fitness industry is no exception. With the help of a club CRM, or customer relationship management software, you can manage your gym and its members in a more efficient … More

Running your own gym always comes with the pressure of hitting revenue goals. And that always entails making it to your desired member count to keep your gym growing. The more members you have, the higher your gym’s profit will be. However, doing so … More

On average, inflation drives up the cost of running any business somewhere between 1%-3% every year. This means that a price increase is a necessity, if you want to continue profiting anyway. In a time when prices are rising faster than we can keep … More