Running a business can be both the best and most challenging endeavour many people will ever know. To be successful requires a wide range of skills and knowledge. We’ll be focusing on the latter. Most owners know their profit, sales and expenses. … More
Membership Cycle and Retention Part II
Previously we covered the standard events in a normal membership cycle and some general suggestions on how and when to contact them. In part two we’ll cover some additional times that specifically relate to Non-Visitation.
Stopped visiting Maybe … More
Membership Cycle and Retention Part I
Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add … More
Why Community Matters
Retention is a core goal of most businesses including the health and fitness industry. Yet the main focus in many industries is on simply acquiring new clients, often overlooking the value of their existing customer base. While sales are an important … More
The Key to Member Retention
At the core of it, happy members rejoin. Often it is easy to forget the basics, of what drives member retention. Its easy is often easy to sign up members, but retaining members is the hard part of running a gym. Sort out retention and your health … More
What's Your Point of Difference?
The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only … More
Are my health club members getting older?
There has been some fear in the industry about the age of members getting older, and being less engaged with younger members. The age of the members joining is getting younger over the last 5 years. But that isn’t the full story. The age … More
Gym Best Practices - Part 2
GymMaster is packed with some great features to help cut administration time. Here is Part 2 of our simple gym best practices to help make your system work for you.
Link GymMaster with your accounting system If you keep a separate accounting system, … More
SMS Marketing: Better (and cheaper) than ever!
With digital marketing becoming the way of the future, we’ve searched high and low for a reliable, cost-saving solution to make SMS marketing more accessible for you to get your message delivered directly into your target’s hands.
New … More
Top 3 SMS's Every Health Club Should Send
SMS or text messages have been a hot topic over the last three months, so I felt it time to write a blog on the matter. Margins are being squeezed with members negotiating for lower cost premiums with the influx of 24/7 unmanned franchise facilities … More
How to retain your gym members ... tip 4
gary gowan - Aug 3, 2011as a personal trainer i have used many ways to keep members and personal clients…..here are a few ideas that worked well for me. free trials for clients and members friends. people are always happier training with … More
How to retain your gym members ... tip 4
Get members to try it all! A member who only comes into the club to use the treadmill is harder to retain than a member who uses the exercise equipment, the personal trainer, the group fitness classes, and who enjoys a smoothie at the cafe. These … More
Retaining memberships... tip 3
Watch for red flags A sure-fire sign that a member is at risk of cancelling their membership is when they stop attending your club as often as they used to. By keeping tabs on attendance rates, you can spot at-risk members and see if you can find … More
How to retain your gym members ... tip 2
Encourage socialization between members Did you know that the type of fitness clubs with (anecdotally) the highest member retention rate are tennis clubs? To be more specific… contract tennis clubs where members are given a fixed time to … More
How to Retain your Gym Members?
At Gym Master, we know that you’re in the health and fitness business for the great lifestyle and the huge business potential, so based on the feedback we have had from our members we have decided to put together some tips for getting the most out of … More