May 25th, 2020
When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts hurting the wallets of potential gym members, the number of new sign-ups has taken a hit in many countries around the world. As this rate of acquisition decreases, even higher importance is placed upon the retention of existing customers to ensure your club can maintain its level of income. Taking a member-centric approach to increase retention is …
May 15th, 2020
Gyms around the world have already begun the process of reopening their doors after the lockdown period imposed to reduce the transmission of the COVID-19 virus. After having weeks or months away from their regular workout regime, many gym-goers are itching to get back into the gym. However, before you take your memberships off hold and open your doors again, there are some best practices to follow with your gym management system to ensure the process is as seamless and painless as possible.
Here’s a checklist of important GymMaster tasks to complete when reopening your club.
Firstly, ensuring your business …
May 13th, 2020
What is 24/7 door access control?
Chances are, if you are a gym owner or anyone familiar with the fitness industry, you have been aware of a 24 hour gym and how they operate. Whether it be through going for a workout or working in one, most gym members now will have experienced or heard from a friend about gyms that enable you to work out at any time of the day by swiping an access control key fob at the door to gain access to the club.
How access control gives fitness clubs a competitive advantage
To assess how …
May 12th, 2020
With countries around the world beginning to open up their economies again many are taking measures to reduce the possibility of another wave of COVID-19 cases. One common measure for this, if the country has managed to reduce cases to a manageable number is through the use of contact tracing. Contact tracing at your gym is essentially the process of reaching out to all potential contacts of a member who has been identified as a positive COVID-19 case to inform them of the possibility they may be infected, have them tested and isolate them to prevent further spread of the …
May 11th, 2020
Customer service has earned a reputation for being a fickle industry to work within, your day can be greatly affected by interactions with customers, whether they be positive, or negative.
However, this goes both ways. Perceived service quality is a major contributor to customer satisfaction, member retention, and is a powerful antecedent towards word of mouth behavior–the most powerful channel for advertising your business, which greatly influences long term success.
While there are many ways your business can encourage word of mouth, the effectiveness of these methods all boils down to the customer’s perceptions of their interactions with …
May 10th, 2020
For many, the prospect of working out at a high intensity may seem daunting–especially if they are currently unfit and trying to get into shape. Getting into a consistent workout routine takes a degree of commitment and persistence, a large barrier to this which causes many to fail is that people find working out as more of a chore than a fun experience. However, there are ways your club can use technology to assist you with this, that can not only help members get into and stick to a workout routine, but also differentiate your club from competitors also aiming …
