October 31st, 2019
The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase member engagement, build a stronger club community and inform key stakeholders on the happenings around the club to improve client-club relationships.
When carried out effectively, the cost-effectiveness and notable benefits of having a strong email strategy can rival those of many of today’s most popular marketing platforms – from social media and influencers to traditional print media.
The problem is that …
October 29th, 2019
Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of your audience to ensure you gain the attention and interest necessary to get them to follow through with your desired action (your goal).
Writing an effective email for your member depends heavily on the goal you are aiming to achieve and the audience you are targeting. If your goal is to achieve conversions from your email …
October 28th, 2019
Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button – or without your involvement at all, through the use of automatically triggered emails. The system also keeps track of what each of your members are being sent within the communications tab of the members page allowing you to easily see all email contact to your members directly within the software.
Follow this quick guide to have your automated gym email set …
October 16th, 2019
People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue – but for others, these sleepers are just clients who are a few steps away from canceling the membership.
For example, if your facility is going down the route of offering low-cost memberships and high quantity of members, then sleeping members might not be a particularly bad thing. It’s actually a common strategy for larger fitness clubs because they can offer a lower price, meaning their …
October 10th, 2019
The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records.
Previously, if a hold was retroactively entered into the system, GymMaster would change the financial details of past membership charges. This raises a number of issues when it comes to the accuracy of reporting and accounting practices. To address these issues, the new accounting rules mean the system will instead use credit notes to adjust the charge as of today (refer to images 1 & 2).
Image 1: Explanation of how retroactive crediting has …
October 2nd, 2019
The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct impacts on visit frequency, retention, profitability, and word of mouth along with a host of others.
A problem many gyms are confronted with is measuring and understanding the customer experience they provide their members for making informed business decisions and improvements at their club. This article is going to help you understand the member experience and how to measure the …