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Gym Marketing: The Importance of Cohesive Branding in a Gym Management System

5 mins read

Clear, consistent branding is key to creating a strong image for your gym business by ensuring that your customers understand who you are and what you stand for. Failure to do so can leave people confused about how to perceive your club and result in a lower number of members signing up for your gym. Branding is more than just having a logo above your door and at the top of your website. Creating a strong and cohesive brand means taking into consideration all potential touchpoints which a member may have with your business, then ensuring that each of these reflects upon your club in a way that represents how you want members and the public to perceive you.

Using Gym Software for Vaccine Records and Controlled Door Access. 

October 7th, 2021

As the global COVID-19 vaccination roll out gains momentum, your business may be faced with the challenge of tracking member’s vaccination status. This could be for contact tracing purposes, to control their ability to access your facility, to comply with local COVID restrictions or even just your own company policy.

At the request of our clients, we have recently added vaccination recording functionality to your gym software. As part of this feature, you are able to prompt the client …

GymMaster Version 936

April 13th, 2021
The newest version of GymMaster features major upgrades for the accounting, point of sale, reporting, and workouts system along with a range of other general improvements to the software, its usability and speed. This article will delve into these in more detail.

What does this upgrade mean for you?

  • A more user friendly interface has been added to GymMaster and the member app for workouts, clients can also now see their results from within the app.
  • The system has also

How to clear your gym timetable over the holidays period.

December 16th, 2020

As another year draws to an end, many gyms will be reducing their staffed hours to give staff holidays for some well-deserved rest. For some clubs, this will mean restricting the time that members can work out, while members from clubs operating on 24/7 access control may only notice a difference if they attend classes or personal trainer sessions.

To avoid members making bookings and paying for classes or PT sessions that are not going to be running due to …

Optimizing How You Use Gym Software To Improve Your Club’s Bottom Line.

September 17th, 2020

As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the COVID-19 pandemic. From reducing expenses such as staffing and advertising to taking their fitness classes online and selling “online memberships” to accommodate restrictions imposed by governments, the incredible strain of the virus has forced gym businesses …

Cutting costs during a recession: How gym software can save your club money.

July 16th, 2020

The COVID-19 pandemic and it’s associated lock-downs and job losses have had numerous impacts on the global economy, which, for many industries has been negative–the fitness industry, unfortunately, falls within this category. The government imposed restrictions, coupled with the fear of contracting the virus has resulted in gyms around the world losing a sizeable amount of income, putting pressure on business owners to find ways to remain open and in the green.

There are numerous ways in which gyms have …

Gym Competition Ideas for Engagement & Retention

July 1st, 2020

Member engagement is a core antecedent towards improving the rates of retention for gym members, which is highly important to maintaining a profitable gym business given the current climate of the fitness industry being battered by the COVID-19 pandemic, it’s associated lock-downs and economic consequences.

For the sake of simplicity, this post will divide the most popular forms of gym competitions into three key categories. This is by no means an exhaustive list, merely just a few ideas to get …