Choosing a gym membership management system

December 5th, 2019

Signing up for a gym membership often requires a large amount of information from a new member, from personal details and emergency contact information and everything in between. A good gym membership management system not only securely stores this information so that it’s readily available whenever the club may need it, but it also provides the business with helpful insights, reports, automation, and member retention tools as well.

Here’s the checklist of six must-have membership management features your business should be using to evaluate club management software options.

Billing Automation

When it comes to getting paid on time, it benefits …

GymMaster receives Top Rated, Rising Star & Premium Usability Awards

November 28th, 2019

We are proud to announce that GymMaster has recently gained three amazing awards for club management software business to receive from two of the most popular and highly trusted B2B software review platforms – FinancesOnline and SoftwareWorld. These are FinancesOnline’s “Rising Star” and “Premium Usability” awards, as well as the “Top Rated Club Management Software” award from SoftwareWorld.

Finances Online Rising Star Award

Finances Online Premium Usability Award

SoftwareWorld Club Management Software Award

In his recent review of GymMaster, Nestor Gilbert, a FinancesOnline SaaS evaluation expert highlighted that “GymMaster is a software that offers versatile and flexible management and

How to Choose the Right Club Management Software for Your Company

November 21st, 2019

Several club types have risen and gained popularity over the years. Whether leisure-based or health-inspired these clubs allow people to find a community of like-minded individuals. In particular, the International Health Racquet and Sportsclub Association (IHRSA) released a report that 1 in 5 Americans belong to a health club. This statistic means that there are millions of customers that walk into only 40,000 gyms and health clubs. As a business owner of a gym, this statistic could either alarm or excite you – depending on how organized your business is. 

No matter how excellent you operate your business and no

Gym Email Marketing Guide 1 of 3: Planning Gym Email Campaigns for Effective Results

October 31st, 2019

The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase member engagement, build a stronger club community and inform key stakeholders on the happenings around the club to improve client-club relationships.

When carried out effectively, the cost-effectiveness and notable benefits of having a strong email strategy can rival those of many of today’s most popular marketing platforms – from social media and influencers to traditional print media.

The problem is that …

Gym Email Marketing Guide 2 of 3: Best Practices for Writing Effective Gym Email Content.

October 29th, 2019

Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of your audience to ensure you gain the attention and interest necessary to get them to follow through with your desired action (your goal).

Writing an effective email for your member depends heavily on the goal you are aiming to achieve and the audience you are targeting. If your goal is to achieve conversions from your email …

Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster

October 28th, 2019

Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button – or without your involvement at all, through the use of automatically triggered emails. The system also keeps track of what each of your members are being sent within the communications tab of the members page allowing you to easily see all email contact to your members directly within the software.

Follow this quick guide to have your automated gym email set …