GymMaster Blog

GymMaster 2025 Gym Trends Survey At GymMaster we aim to help gyms and fitness businesses succeed in one of the world’s most competitive industries. Our simple yet ultra-capable gym management software gives you all the tools you need to get ahead. … More

Effective Gym Advertising: Attract More Members with Fitness Ad Campaigns Gyms enjoy a range of potential advertising advantages. They’re aspirational businesses that sell a dream, almost anyone could be a potential customer, and the … More

Future-Proof Your Gym: Fitness Advertising & Digital Marketing Trends for 2025 The fitness industry is incredibly competitive. In order to attract new customers, gyms need to find ways to stand out from the crowd and catch the eyes of potential … More

Innovative Revenue Streams for Gyms and Fitness Studios When a business diversifies its revenue streams, it becomes less reliant on a single source of cash flow. This makes the business more resilient: better able to handle new competitors, economic … More

7 Best Gym Advertising Strategies for 2025: Boost Signups, Retention, and Community As a gym owner, your goals are clear: get more gym members through the door, keep them coming back, and build a community that feels like family. In 2025, gym … More

Owning a gym can be an incredibly rewarding business, both financially and personally, but it requires more than just a passion for fitness to succeed. You may think gyms make a lot of money, but while the potential earnings for gym owners vary … More

Hey there, gym owners and fitness pros! If you’re reading this, you’re probably wondering how to get more gym members walking through your doors—or at least clicking through your website. I get it. Running a gym is tough, especially when you’re … More

The fitness industry has changed a lot in recent years. Take gym booking tools, for example. Not so long ago a member app was a nice-to-have: a fun bonus feature that members didn’t necessarily demand, but were pleasantly surprised to get. … More

Gym booking software gives your gym more control over operations, and your members more control over their memberships. But gym management and scheduling software is only as good as its implementation. Even the best solution can fail if it … More

As a gym owner you probably have dreams of growth; of moving to a larger site, setting up multiple gyms or even franchising your brand. Ultimately your goal is to create a successful business - one that attracts more members over time. No matter what … More

We’ve been listening to your feedback, and we’re excited to announce an upcoming update to GymMaster’s Waitlist feature — designed to give members more control and flexibility when securing a spot in a class. Current Waitlist Feature When a class is … More

A modern gym’s digital footprint is almost as important as its physical footprint. While a quality website is a non-negotiable, and social profiles are great for spreading the word about your business, there’s another digital asset that … More

Modern gyms tend to rely on a few different software solutions for day-to-day operations. The most important piece of the puzzle is your general gym management software: the central system that will usually take care of things like class and trainer … More

For users already on v1405 or higher, you may have noticed a subtle aesthetic redesign being introduced across GymMaster. This is part of our ongoing commitment to improve and refine the platform. Key updates are found on the Member Details tab, … More

Gyms and fitness businesses find themselves in a very competitive industry. It’s not enough to just market your business to potential members - you need to do it better than all of your competitors. The secret: using the advanced marketing and … More

What is a guest pass? Guest passes are a new type of membership benefit that allows your members to bring friends or family to the gym without them needing to sign up to their own membership. How do I setup a guest pass? As guest passes are currently … More

Modern gyms are powered by technology. From workout-tracking equipment to 24/7 member access control, the clever use of tech can seriously enhance the member experience, while reducing staff workloads and offering owners greater control. Booking and … More

Memberships are the main source of income for most gyms. Significant, consistent and predictable, this revenue stream gives your fitness business much-needed financial stability. You can then offer classes, personal training, product sales and … More