May 12th, 2020
With countries around the world beginning to open up their economies again many are taking measures to reduce the possibility of another wave of COVID-19 cases. One common measure for this, if the country has managed to reduce cases to a manageable number is through the use of contact tracing. Contact tracing at your gym is essentially the process of reaching out to all potential contacts of a member who has been identified as a positive COVID-19 case to inform them of the possibility they may be infected, have them tested and isolate them to prevent further spread of the …
May 11th, 2020
Customer service has earned a reputation for being a fickle industry to work within, your day can be greatly affected by interactions with customers, whether they be positive, or negative.
However, this goes both ways. Perceived service quality is a major contributor to customer satisfaction, member retention, and is a powerful antecedent towards word of mouth behavior–the most powerful channel for advertising your business, which greatly influences long term success.
While there are many ways your business can encourage word of mouth, the effectiveness of these methods all boils down to the customer’s perceptions of their interactions with …
May 10th, 2020
For many, the prospect of working out at a high intensity may seem daunting–especially if they are currently unfit and trying to get into shape. Getting into a consistent workout routine takes a degree of commitment and persistence, a large barrier to this which causes many to fail is that people find working out as more of a chore than a fun experience. However, there are ways your club can use technology to assist you with this, that can not only help members get into and stick to a workout routine, but also differentiate your club from competitors also aiming …
May 7th, 2020
Seeing measurable results is a major determinant of how motivated a member is to work out, and subsequently, it influences their likelihood of remaining a member at your club. Therefore, providing members with the ability to measure their progress over time is a valuable tool to keeping them members engaged with your club.
EGYM makes the use of internet connected workout machines and their fitness apps to allow members to track progress and compare results against goals, either set by themselves or personal trainers. Members log in to the machine using their dedicated EGYM account, which stores performance data that …
May 5th, 2020
During stressful times, such as those facing the world as a result of the COVID-19 pandemic and its resulting economic impacts, it is important to maintain morale amongst both staff and members. Maintaining morale is a valuable measure to maintaining the mental health of your club’s stakeholders when their jobs, health and workout routine become uncertain.
In this article, we will cover some initiatives which can assist you in maintaining a positive morale amongst staff and members.
Ways to maintain morale in your club during stressful times.
Maintaining consistent communication and transparency is important to ensuring morale remains high …
May 5th, 2020
Keeping up to date on what’s happening around your club is an important part of running a fitness business successfully. Gym reporting is a great way to keep your finger on the pulse of how your club is performing and using this regularly ensures you can pick up on potential issues as they arise and they become a problem. Being in-tune with club performance using data available in your gym management system can also help identify strengths and weaknesses for your business, helping you identify what areas should have resources focussed upon them.
For example, if you are seeing a …