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Gym Marketing: The Importance of Cohesive Branding in a Gym Management System

5 mins read

Clear, consistent branding is key to creating a strong image for your gym business by ensuring that your customers understand who you are and what you stand for. Failure to do so can leave people confused about how to perceive your club and result in a lower number of members signing up for your gym. Branding is more than just having a logo above your door and at the top of your website. Creating a strong and cohesive brand means taking into consideration all potential touchpoints which a member may have with your business, then ensuring that each of these reflects upon your club in a way that represents how you want members and the public to perceive you.

24/7 Gym Access Control – Why fitness businesses are adopting these systems. 

May 13th, 2020

What is 24/7 door access control?

Chances are, if you are a gym owner or anyone familiar with the fitness industry, you have been aware of a 24 hour gym and how they operate. Whether it be through going for a workout or working in one, most gym members now will have experienced or heard from a friend about gyms that enable you to work out at any time of the day by swiping an access control key fob at …

COVID-19 Contact Tracing with GymMaster

May 12th, 2020

With countries around the world beginning to open up their economies again many are taking measures to reduce the possibility of another wave of COVID-19 cases. One common measure for this, if the country has managed to reduce cases to a manageable number is through the use of contact tracing. Contact tracing at your gym is essentially the process of reaching out to all potential contacts of a member who has been identified as a positive COVID-19 case to inform …

The importance of great customer service: Positive interactions leave positive impressions.

May 11th, 2020

Customer service has earned a reputation for being a fickle industry to work within, your day can be greatly affected by interactions with customers, whether they be positive, or negative.

However, this goes both ways. Perceived service quality is a major contributor to customer satisfaction, member retention, and is a powerful antecedent towards word of mouth behavior–the most powerful channel for advertising your business, which greatly influences long term success.

While there are many ways your business can encourage

GymMaster Integration Spotlight: FitMetrix

May 10th, 2020

For many, the prospect of working out at a high intensity may seem daunting–especially if they are currently unfit and trying to get into shape. Getting into a consistent workout routine takes a degree of commitment and persistence, a large barrier to this which causes many to fail is that people find working out as more of a chore than a fun experience. However, there are ways your club can use technology to assist you with this, that can not …

GymMaster Integration Spotlight: EGYM

May 7th, 2020

Seeing measurable results is a major determinant of how motivated a member is to work out, and subsequently, it influences their likelihood of remaining a member at your club. Therefore, providing members with the ability to measure their progress over time is a valuable tool to keeping them members engaged with your club.

EGYM makes the use of internet connected workout machines and their fitness apps to allow members to track progress and compare results against goals, either set by …

Keeping up club morale during stressful times

May 5th, 2020

During stressful times, such as those facing the world as a result of the COVID-19 pandemic and its resulting economic impacts, it is important to maintain morale amongst both staff and members. Maintaining morale is a valuable measure to maintaining the mental health of your club’s stakeholders when their jobs, health and workout routine become uncertain.

In this article, we will cover some initiatives which can assist you in maintaining a positive morale amongst staff and members.

Ways to maintain