Gift cards are a pre-purchase of club credit which can be given to friends or family or kept by the member to use at a later date. This makes offering gift cards not only a great way to encourage product sales amongst your members, but also a useful … More

Given the restrictions put in place by governments around the world to slow the spread of the COVID-19 pandemic, more and more people are being forced to shift their business operations off-site to their homes. Fitness club owners are no exception, … More

As with any form of business software responsible for storing sensitive information, such as a client’s personal details and contact information, measures should be undertaken to ensure the security of your club management software so that only … More

The security of sensitive information stored within your cloud-based gym management software is of the highest importance to us, and given potential consequences of a breach–it should be for you too. Unauthorized individuals gaining access to the … More

With the rise of internet technology, the ways in which businesses are marketing themselves to their audience has changed drastically, and gyms are no exception. Shifting from a focus on print, television and radio, more and more fitness clubs are … More

If you have been on the internet or even watching the news recently, there’s a good chance you have heard of Zoom. Zoom is an enterprise video communications system currently helping millions of organizations around the world transition to … More

Clear, consistent branding is key to creating a strong image for your gym business by ensuring that your customers understand who you are and what you stand for. Failure to do so can leave people confused about how to perceive your club and result in … More

Following on from our previous article covering issues for clubs to overcome when aiming to encourage new members into using personal trainers more often, this post is intended to assist you in addressing and protecting yourself against these to get … More

New gym members are some of the most vulnerable and high risk members any fitness club can have. Firstly, they usually don’t know what they’re doing, which can lead to damage to themselves or your equipment. They also have a drastically higher … More

First impressions are everything. The initial interaction that any gym member has with their new facility can set the tone for how they perceive the business and use your club for the rest of the time they remain a member. As such, it’s safe to … More

Are you considering quitting your job and opening your own gym? Whether you are starting a gym from scratch or looking at buying into one of the most established and reputable gym franchises, this list of essential gym business tools will help make … More

A member management system is described as a system that enables communities, associations, clubs or other membership-based businesses to store, manage and track member information through an organized database. It should allow communication with … More

It can be a delicate balance keeping the ideal amount of members in each of your classes. Too many leads to waitlists and people sitting stressed at computers refreshing the page and waiting for them to become available for booking online, but too … More

Pre-sales are a great way to gain as many members as possible prior to your gym opening date. This way, you’ll already have a decent member following from the get-go, joining you on your new journey. Providing some different presale options is very … More

As mentioned in a number of our previous posts, getting new members to stick around can be a difficult task for even the most organized gym owner. Lack of a strong workout routine, limited motivation and a higher risk of injury all can lead to … More

The option for Family memberships is quite a popular feature for GymMaster users. This allows your members to share their memberships with friends and family, and often make it cheaper for them too. For example, a standard membership may cost them … More

Sending emails to your members is a great way to keep them in the loop with the happenings around your club and inform them of upcoming changes. Sending emails individually through your regular provider such as Gmail or Hotmail will make this a … More

Leaving a gym franchise can be a leap-of-faith which can make or break a business and its reputation. Going out on your own has its benefits, but also a sizeable set of risks. “Will my members stay if I leave the franchise?” “Can I … More

With few options available to operate as normal for a gym owner at the moment and not much else you can do if you are at home on lockdown, this is the time to become a leader and a pillar of your gym community and become a social media expert. It … More

With COVID-19 being at the forefront of everyone’s minds we’ve been reviewing additional set-up options that might be worth considering if your business runs on the GymMaster gym management system. Please note these suggestions are only for gym … More