June 8th, 2020
When people think of investments, for many their mind would first go to the stock markets, property or gold. These types of investments can grow your wealth through appreciating in value or by generating income through the likes of dividends or rent payments. There are also investments that can increase your wealth through another means – by reducing your outgoing expenses. This includes making purchases such as solar panels to generate power and cut your power bill, switching over to electric vehicles to reduce fuel costs, or adding insulation to your building to reduce heating expenses.
As you can see, …
June 1st, 2020
In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of adopting a modern, digital strategy into your gym and the benefits which each of these offer your club.
Digital technology has given businesses an unprecedented opportunity to advertise and sell products and services (like gym memberships) to customers. Online additions such as incorporating a gym member portal into your website allowing potential gym members to research and sign up to …
May 25th, 2020
When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts hurting the wallets of potential gym members, the number of new sign-ups has taken a hit in many countries around the world. As this rate of acquisition decreases, even higher importance is placed upon the retention of existing customers to ensure your club can maintain its level of income. Taking a member-centric approach to increase retention is …
May 15th, 2020
Gyms around the world have already begun the process of reopening their doors after the lockdown period imposed to reduce the transmission of the COVID-19 virus. After having weeks or months away from their regular workout regime, many gym-goers are itching to get back into the gym. However, before you take your memberships off hold and open your doors again, there are some best practices to follow with your gym management system to ensure the process is as seamless and painless as possible.
Here’s a checklist of important GymMaster tasks to complete when reopening your club.
Firstly, ensuring your business …
May 13th, 2020
What is 24/7 door access control?
Chances are, if you are a gym owner or anyone familiar with the fitness industry, you have been aware of a 24 hour gym and how they operate. Whether it be through going for a workout or working in one, most gym members now will have experienced or heard from a friend about gyms that enable you to work out at any time of the day by swiping an access control key fob at the door to gain access to the club.
How access control gives fitness clubs a competitive advantage
To assess how …
May 12th, 2020
With countries around the world beginning to open up their economies again many are taking measures to reduce the possibility of another wave of COVID-19 cases. One common measure for this, if the country has managed to reduce cases to a manageable number is through the use of contact tracing. Contact tracing at your gym is essentially the process of reaching out to all potential contacts of a member who has been identified as a positive COVID-19 case to inform them of the possibility they may be infected, have them tested and isolate them to prevent further spread of the …