October 16th, 2019
People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue – but for others, these sleepers are just clients who are a few steps away from canceling the membership.
For example, if your facility is going down the route of offering low-cost memberships and high quantity of members, then sleeping members might not be a particularly bad thing. It’s actually a common strategy for larger fitness clubs because they can offer a lower price, meaning their …
October 10th, 2019
The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records.
Previously, if a hold was retroactively entered into the system, GymMaster would change the financial details of past membership charges. This raises a number of issues when it comes to the accuracy of reporting and accounting practices. To address these issues, the new accounting rules mean the system will instead use credit notes to adjust the charge as of today (refer to images 1 & 2).
Image 1: Explanation of how retroactive crediting has …
October 2nd, 2019
The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct impacts on visit frequency, retention, profitability, and word of mouth along with a host of others.
A problem many gyms are confronted with is measuring and understanding the customer experience they provide their members for making informed business decisions and improvements at their club. This article is going to help you understand the member experience and how to measure the …
September 30th, 2019
Running a successful business requires many things but the bare minimum is a revenue stream and this means sales. There is a wide range of ways to improve your sales but today we’re going to cover Prospect and Lead management. There are 3 main forms of prospects inquiries. Walk-Ins, Phone Calls and Web Enquiries (emails, forms, etc.)
Walk-ins and call-ins present the simplest path to conversion as these individuals have taken the time to reach out to you directly and thus have a fairly high interest in your services. While many of these may convert at the time of their …
September 1st, 2019
Choosing the right billing frequency for your members made easy! As a membership management platform, GymMaster offers clubs a reliable and easy-to-use automated billing feature. This means that clubs can automatically send paperless billing charges to members for their club subscription without any administrative intervention necessary.
However, not everyone gets paid Monthly, nor wishes to pay Monthly. GymMaster allows you to give your future members multiple billing options, whether it be Weekly, Monthly, Quarterly, One-off payments and more. With numerous different options available, every member’s needs are met.
You set the billing/payment frequency when you create the membership itself. You …
August 28th, 2019
Whether your gym charges members to attend it’s fitness classes, your classes have a limited number of seats that requires your members to book in advance or you might just like to keep track of class attendance to see which are most popular. Getting members to check-in can be a pain for your members which detracts from their experience with your club.
Using a gym check-in system typically requires hardware such as unique cards or access control key tags for members as well as barcode scanners or gym RFID readers. If your club doesn’t have a fixed facility, it only …