Blog - GymMaster Membership Software

4 Ways Custom Printed Key Tags Can Help Your Brand.

June 14th, 2020

For some businesses, custom printed key tags can be seen as an unnecessary expense to use with their 24 hour gym access control system, even if the difference in price is minimal when compared to the grand scheme of things. If you are telling yourself “they’re only small, people won’t even notice” or “I’ll get to it eventually, they’re just not a priority”, then it’s my job to get you on-side with this article.

Not only are custom branded key fobs an easy way to get your business in front of more potential member’s eyes, but they can pay for …

Return on Investment: Why your fitness club needs a 24/7 gym access control system

June 8th, 2020

When people think of investments, for many their mind would first go to the stock markets, property or gold. These types of investments can grow your wealth through appreciating in value or by generating income through the likes of dividends or rent payments. There are also investments that can increase your wealth through another means – by reducing your outgoing expenses. This includes making purchases such as solar panels to generate power and cut your power bill, switching over to electric vehicles to reduce fuel costs, or adding insulation to your building to reduce heating expenses.

As you can see, …

The benefits of adopting a more modern, digital gym strategy

June 1st, 2020

In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of adopting a modern, digital strategy into your gym and the benefits which each of these offer your club.


Digital technology has given businesses an unprecedented opportunity to advertise and sell products and services (like gym memberships) to customers. Online additions such as incorporating a gym member portal into your website allowing potential gym members to research and sign up to …

Addressing member pain-points to increase gym member retention.

May 25th, 2020

When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts hurting the wallets of potential gym members, the number of new sign-ups has taken a hit in many countries around the world. As this rate of acquisition decreases, even higher importance is placed upon the retention of existing customers to ensure your club can maintain its level of income. Taking a member-centric approach to increase retention is …

Reopening Your Gym After Lockdown – Coming off a Mass Hold

May 15th, 2020

Gyms around the world have already begun the process of reopening their doors after the lockdown period imposed to reduce the transmission of the COVID-19 virus. After having weeks or months away from their regular workout regime, many gym-goers are itching to get back into the gym. However, before you take your memberships off hold and open your doors again, there are some best practices to follow with your gym management system to ensure the process is as seamless and painless as possible.

Here’s a checklist of important GymMaster tasks to complete when reopening your club.

Firstly, ensuring your business …

24/7 Gym Access Control – Why fitness businesses are adopting these systems. 

May 13th, 2020

What is 24/7 door access control?

Chances are, if you are a gym owner or anyone familiar with the fitness industry, you have been aware of a 24 hour gym and how they operate. Whether it be through going for a workout or working in one, most gym members now will have experienced or heard from a friend about gyms that enable you to work out at any time of the day by swiping an access control key fob at the door to gain access to the club.

How access control gives fitness clubs a competitive advantage

To assess how …