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Gym Marketing: The Importance of Cohesive Branding in a Gym Management System

5 mins read

Clear, consistent branding is key to creating a strong image for your gym business by ensuring that your customers understand who you are and what you stand for. Failure to do so can leave people confused about how to perceive your club and result in a lower number of members signing up for your gym. Branding is more than just having a logo above your door and at the top of your website. Creating a strong and cohesive brand means taking into consideration all potential touchpoints which a member may have with your business, then ensuring that each of these reflects upon your club in a way that represents how you want members and the public to perceive you.

Gym Marketing Strategies – Differentiating your club from the competition.

June 16th, 2020

An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics really, as people see businesses making an attractive level of income, more will enter the industry to get their own slice of the pie until a saturation point is reached, at which time the competition will increase substantially as there …

4 Ways Custom Printed Key Tags Can Help Your Brand.

June 14th, 2020

For some businesses, custom printed key tags can be seen as an unnecessary expense to use with their 24 hour gym access control system, even if the difference in price is minimal when compared to the grand scheme of things. If you are telling yourself “they’re only small, people won’t even notice” or “I’ll get to it eventually, they’re just not a priority”, then it’s my job to get you on-side with this article.

Not only are custom branded key …

Return on Investment: Why your fitness club needs a 24/7 gym access control system

June 8th, 2020

When people think of investments, for many their mind would first go to the stock markets, property or gold. These types of investments can grow your wealth through appreciating in value or by generating income through the likes of dividends or rent payments. There are also investments that can increase your wealth through another means – by reducing your outgoing expenses. This includes making purchases such as solar panels to generate power and cut your power bill, switching over to …

The benefits of adopting a more modern, digital gym strategy

June 1st, 2020

In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of adopting a modern, digital strategy into your gym and the benefits which each of these offer your club.

Sell

Digital technology has given businesses an unprecedented opportunity to advertise and sell products and services (like gym memberships) to customers. Online additions …

Addressing member pain-points to increase gym member retention.

May 25th, 2020

When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts hurting the wallets of potential gym members, the number of new sign-ups has taken a hit in many countries around the world. As this rate of acquisition decreases, even higher importance is placed upon the retention of …

Reopening Your Gym After Lockdown – Coming off a Mass Hold

May 15th, 2020

Gyms around the world have already begun the process of reopening their doors after the lockdown period imposed to reduce the transmission of the COVID-19 virus. After having weeks or months away from their regular workout regime, many gym-goers are itching to get back into the gym. However, before you take your memberships off hold and open your doors again, there are some best practices to follow with your gym management system to ensure the process is as seamless and …