Membership Cycle and Retention Part II
Previously we covered the standard events in a normal membership cycle and some general suggestions on how and when to contact them. In part two we’ll cover some additional times that specifically relate to Non-Visitation.
Stopped visiting Maybe … More
Membership Cycle and Retention Part I
Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add … More
What do you need to know for 24/7
24/7 gym access has become a prominent offering in many facilities with both the rise of budget all access gyms and more traditional gyms converting to 24/7 to prevent member attrition. Going 24/7 can provide a wide range of additional benefits to a … More
Why Community Matters
Retention is a core goal of most businesses including the health and fitness industry. Yet the main focus in many industries is on simply acquiring new clients, often overlooking the value of their existing customer base. While sales are an important … More
The Key to Member Retention
At the core of it, happy members rejoin. Often it is easy to forget the basics, of what drives member retention. Its easy is often easy to sign up members, but retaining members is the hard part of running a gym. Sort out retention and your health … More
What's Your Point of Difference?
The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only … More
Is Door Access Control Just for 24/7 Gyms?
Is door access control the right choice for your health club? For any operation this question comes down to a number of factors. What you’re aiming to achieve and whether the cost of implementation is outweighed by the benefits derived. … More
Are my health club members getting older?
There has been some fear in the industry about the age of members getting older, and being less engaged with younger members. The age of the members joining is getting younger over the last 5 years. But that isn’t the full story. The age … More
Top 10 Tips on Improving Your Health Club's Cash Flow
Cash flow is important to your gym… without it your business stops. Putting in some simple systems to maintain good cash flow is essential to your business' success.
1. Standardize how and when you collect money Having a dozen different ways … More
Are minimum term contracts costing your gym big money?
The past decade has seen an incredible amount of change in our industry and one of the more obvious examples is the explosive rise of the 24 hour low frills no term contract franchises that have popped up everywhere. This has also brought larger … More
GymMaster Changes v322
Major Enhancements Description of Change
A new window is opened when you view the communicate message from within the prospect window.
Class instructions have been added to the class form.
Dropdown boxes have been … More