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Lead Generation for Gyms: Strategies That Convert

Sun, Jul 14, 2024

In the competitive landscape of the fitness industry, gyms not only need to offer top-notch facilities and services but also master the art of attracting new members. Enter the game-changer: Lead Generation. This crucial strategy is about more than … More

Essential Equipment: What You Need to Open Your New Gym

Thu, Jul 11, 2024

Ever walked into a gym and felt overwhelmed by the sheer variety of equipment? Now imagine being the one responsible for choosing all that gear. Daunting, right? Whether you’re a seasoned fitness pro or a newcomer to the industry, starting a … More

7 Ways to Reduce the Monthly Cost of Running Your Gym

Wed, Jul 10, 2024

How to Reduce Your Gym’s Operating Expenses Reducing a gym’s operating expenses is essential for maintaining profitability and ensuring the long-term success of the business. The fitness industry is competitive, and managing costs … More

The Best Locations to Open a Gym in 2024: Spaces, Places and Passers-by

Wed, May 29, 2024

The Secret to a Busy Gym? Choosing the Perfect Location Opening a gym is an exciting venture, but the success of your business heavily relies on one crucial factor: location. The success of any new gym hinges on its accessibility, visibility, and … More

Are Boutique Gyms and Fitness Studios the Future of Fitness?

Wed, May 15, 2024

Boutique gyms and fitness studios have been taking the fitness world by storm, offering unique and specialized workout experiences. The landscape of fitness industry has experienced a significant transformation, paving the way non-traditional gyms to … More

How can I manage my gym?

Mon, Sep 26, 2022

Managing a gym can be tricky. The constant need to keep attendance high, keep customers happy, and keep attrition low requires multiple tedious tasks … More

5 ways a membership management system will cut gym admin

Mon, May 23, 2022

For any gym enterprise, one of the best solutions to cutting gym admin is by harnessing the power of membership management software. Interest in the system is rapidly growing due to its productivity-boosting and cost-effective nature. You may be … More

Optimizing How You Use Gym Software To Improve Your Club's Bottom Line.

Thu, Sep 17, 2020

As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the … More

Gym Marketing Strategies - Differentiating your club from the competition.

Tue, Jun 16, 2020

An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics … More

Choosing a gym membership management system

Thu, Dec 5, 2019

Signing up for a gym membership often requires a large amount of information from a new member, from personal details and emergency contact information and everything in between. A good gym membership management system not only securely stores this … More

How to Choose the Right Club Management Software for Your Company

Thu, Nov 21, 2019

Several club types have risen and gained popularity over the years. Whether leisure-based or health-inspired these clubs allow people to find a community of like-minded individuals. In particular, the International Health Racquet and Sportsclub … More

Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster

Mon, Oct 28, 2019

Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or … More

Automated Billing Frequencies

Sun, Sep 1, 2019

Choosing the right billing frequency for your members made easy! As a membership management platform, GymMaster offers clubs a reliable and easy-to-use automated billing feature. This means that clubs can automatically send paperless billing charges … More

Using the member app as a fitness class check in app instead of your regular gym check in system

Wed, Aug 28, 2019

Whether your gym charges members to attend it’s fitness classes, your classes have a limited number of seats that requires your members to book in advance or you might just like to keep track of class attendance to see which are most popular. … More

Using GymMaster with Silver Sneakers

Mon, Jul 1, 2019

The Silver Sneakers program is an initiative encouraging physical activity from older adults to better maintain their health - it is an American program, however there may be other similar initiatives in other countries if you live outside of the US. … More

Managing your Gym’s Billing More Effectively

Tue, Jun 25, 2019

As your club grows, keeping on top of billing can become a tedious and time consuming task for you and your gym’s staff if you don’t have efficient systems in place. However, this is a highly important area of business for gym owners to focus upon. … More

Gym Tailgating System

Mon, May 20, 2019

Non-members attempting to sneak in for a workout goes hand-in-hand with charging for memberships. Tailgating is a solution for clubs having issues with unwelcome visitors finding their way into the club by following members. Whether it’s a … More

GymMaster's Newest Integration: Zapier - What does it mean for your gym?

Tue, Apr 9, 2019

After a number of enquiries from our clients, we are pleased to announce that we have added the capability for you to use your GymMaster software in conjunction with one of the world’s most popular automation tools - Zapier. Click here to … More

Fitness Club Newsletters - Best Practices to Get The Most out of your Email Newsletters

Fri, Apr 5, 2019

Keeping regular contact with your members is key to maintaining club engagement, especially for your less active members. A fantastic way for keeping clients up to date with happenings around your club through use of monthly fitness club newsletters. … More

6 Reasons your Fitness Club's Website Needs a Members Portal

Thu, Mar 28, 2019

Efficiency and convenience is key to the success of a business in this digital age. Today, having information at our fingertips is an expectation rather than a bonus. The member portal is a powerful tool adding functionality to your fitness … More