GymMaster Logo


Curtis is the Chief Marketing Officer at GymMaster. He’s played a key role in making GymMaster a global leader in gym software, thanks to his sharp skills in marketing and understanding of what fitness businesses really need. Curtis knows how to grab people’s attention, keep customers happy, and figure out the best ways to grow fitness businesses. His work has helped GymMaster become the preferred software for gym owners looking to streamline their operations and improve how they connect with members. Curtis is all about pushing for the best and loves everything to do with fitness.


5 Benefits of a Gym Scheduling Software

Tue, Jul 11, 2023

If your gym offers PT, classes or specialised resources for members, there’s a good chance that gym scheduling is a big part of your daily rountine, that is, unless you utilize gym scheduling software. In this article we’ll dive into the … More

How the right cycle studio software can streamline your business

Mon, Jul 10, 2023

Not too long ago, having cutting-edge equipment and a modern space was enough to make a fitness business thrive. But, in 2022, that’s pretty much the industry standard. Now, to differentiate yourself from the competition, to manage and grow your … More

Embracing the Future: An Introduction to Automated Tanning

Sun, Jul 2, 2023

From lotions to UV tanning beds, innovation has always been at the forefront of bringing a bronzed and sun-kissed look to pasty people everywhere. In recent years, the introduction of new automated spray technology has been taking this world by storm … More

4 ways to get more gym members visiting at night during off peak hours

Tue, Dec 6, 2022 Dru Hill Curtis Fairweather

As a gym owner, you know how important it is to get more gym members to visit at night. After all, the more people that come to your gym, the more … More

Picking the best app for gym members

Tue, Sep 27, 2022 Curtis Fairweather

With all the available gym member apps on the market, it can be quite overwhelming to choose the right one for your club. If you’re currently going … More

How to Raise Gym Prices

Mon, Aug 8, 2022

On average, inflation drives up the cost of running any business somewhere between 1%-3% every year. This means that a price increase is a necessity, if you want to continue profiting anyway. In a time when prices are rising faster than we can keep … More

Six ways reviews help gym growth

Thu, Aug 4, 2022 Curtis Fairweather

One effective way to boost your reach and get the attention of prospective members is through gym reviews. But you may be wondering, “how can reviews … More

Why it's Important to Get Members Engaging in Multiple Areas of Your Club

Mon, Jun 20, 2022 Curtis Fairweather

Looking for ways to increase revenue and member retention? Getting your members using multiple amenities in your gym can help. There are many … More

Sales Techniques to Close More Gym Leads and Get More Members

Mon, Jun 6, 2022 Curtis Fairweather

Most gym owners open their doors with the hopes of one day seeing their facility full of people. In order to make this dream a reality you need to be … More

Get more out of your clubs marketing budget

Tue, May 24, 2022 Curtis Fairweather

In a perfect world, we would have a bottomless budget to spend on gym marketing. Although throwing money at paid ads works for some companies, being … More

6 Things To Look For When Hiring Gym Staff

Wed, Aug 3, 2016

Many gym owners have noted the importance - and difficulty - of getting and keeping high quality staff. You need staff that you are confident will represent the face of the company that you love; people that reflect the same basic values as you and … More