GymMaster Blog (Member Retention)

When it comes to being a gym owner, knowledge is power. Knowing when your revenue will be up - when members sign up - and when it will be down, is key to your business’ success. So we’ve done some research from our database which can help you … More

Congratulations! You’re getting new members signing up to your gym. This article is all about the next step: The onboarding process. Designing a good onboarding strategy will both maximize your member retention and enhance your member … More

Along with the new year comes the annual rush of motivated individuals hoping to make good on their promises to themselves to improve their fitness and health - in fact Nielson reports that 32% of people regard weight loss as the primary New Year’s … More

What kind of online experience do you offer your members? Efficiency and convenience govern our preferences in this digital age, where information at our fingertips is becoming an expectation rather than a bonus. A member portal on your website is a … More

Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add … More

Retention is a core goal of most businesses including the health and fitness industry. Yet the main focus in many industries is on simply acquiring new clients, often overlooking the value of their existing customer base. While sales are an important … More

At the core of it, happy members rejoin. Often it is easy to forget the basics, of what drives member retention. Its easy is often easy to sign up members, but retaining members is the hard part of running a gym. Sort out retention and your health … More

SMS or text messages have been a hot topic over the last three months, so I felt it time to write a blog on the matter. Margins are being squeezed with members negotiating for lower cost premiums with the influx of 24/7 unmanned franchise facilities … More

At Gym Master, we know that you’re in the health and fitness business for the great lifestyle and the huge business potential, so based on the feedback we have had from our members we have decided to put together some tips for getting the most out of … More