GymMaster Blog

Information about your members is incredibly valuable. Data gives you the ability to preempt problems, analyze past performance and determine trends and likely outcomes. From contact details and membership information to purchase histories and … More

Storing my data where? The Cloud offers the ability to store your data/database on a remote server, which you access over the internet. Whether you access the data through a website or a software program, your data is not stored locally on your own … More

While Access Control systems do provide a simple and affordable way of offering members 24/7 gym access they also make other options and services easier to implement as well. Other Membership Types Off Peak Memberships: Every gym has quiet times when … More

Running a business can be both the best and most challenging endeavour many people will ever know. To be successful requires a wide range of skills and knowledge. We’ll be focusing on the latter. Most owners know their profit, sales and expenses. … More

Previously we covered the standard events in a normal membership cycle and some general suggestions on how and when to contact them. In part two we’ll cover some additional times that specifically relate to Non-Visitation. Stopped visiting Maybe … More

Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add … More

24/7 gym access has become a prominent offering in many facilities with both the rise of budget all access gyms and more traditional gyms converting to 24/7 to prevent member attrition. Going 24/7 can provide a wide range of additional benefits to a … More

Retention is a core goal of most businesses including the health and fitness industry. Yet the main focus in many industries is on simply acquiring new clients, often overlooking the value of their existing customer base. While sales are an important … More

At the core of it, happy members rejoin. Often it is easy to forget the basics, of what drives member retention. Its easy is often easy to sign up members, but retaining members is the hard part of running a gym. Sort out retention and your health … More

The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only … More

Is door access control the right choice for your health club? For any operation this question comes down to a number of factors. What you’re aiming to achieve and whether the cost of implementation is outweighed by the benefits derived. … More

There has been some fear in the industry about the age of members getting older, and being less engaged with younger members. The age of the members joining is getting younger over the last 5 years. But that isn’t the full story. The age … More

Cash flow is important to your gym… without it your business stops. Putting in some simple systems to maintain good cash flow is essential to your business' success. 1. Standardize how and when you collect money Having a dozen different ways … More

The past decade has seen an incredible amount of change in our industry and one of the more obvious examples is the explosive rise of the 24 hour low frills no term contract franchises that have popped up everywhere. This has also brought larger … More

Major Enhancements Description of Change Modules Affected A new window is opened when you view the communicate message from within the prospect window. Prospects Class instructions have been added to the class form. Online Dropdown boxes have been … More

GymMaster is packed with some great features to help cut administration time. Here is Part 2 of our simple gym best practices to help make your system work for you. Link GymMaster with your accounting system If you keep a separate accounting system, … More

GymMaster is packed with some great features to help cut administration time and let you spend more time doing what you enjoy. Here are some simple suggestions to help make sure your system works for you. Keep information accurate It may seem … More

With digital marketing becoming the way of the future, we’ve searched high and low for a reliable, cost-saving solution to make SMS marketing more accessible for you to get your message delivered directly into your target’s hands. New … More

Major Enhancements Description of Change Modules Affected Download a CSV file with all your future billing for all members from the billing screen. Billing Zeroing utility also sets charges to not to be billed. Billing Having the “from” … More

Meet the GateKeeper. The GateKeeper – Gym Master’s Access Control System – provides a convenient and secure way for members to access your facilities. Our network-based reader is designed as a low cost reliable way to provide access control for your … More