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GymMaster Announces New Branding

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New look and logo reflect continued international expansion in U.S. and abroad

The changes arrive as GymMaster pursues further expansion in the U.S. market, building on their established position as the leading provider of gym membership management software in Australia and New Zealand. GymMaster helps gym and health club owners and managers more efficiently run their facilities and grow their business. “Our new look helps match GymMaster with our intended growth trajectory. After eight years, it was time to update the look and feel of our software and brand to align with our vision for the future, providing a complete solution to gym and health club owners,” says Dru Hill, GymMaster CEO. “We believe this new brand better reflects our company as it stands today and growth aspirations for the U.S. and other international markets.” The hexagonal shape of the new logo reflects a multi-faceted and complete solution, with subtle allusion to the shape of a dumbbell, while the blue color scheme evokes depth and stability. GymMaster currently has customers in 38 countries around the world, with offices in Ireland and headquarters in Christchurch, New Zealand at the Enterprise Precinct Innovation Centre (EPIC) Sanctuary. The company is currently exhibiting at the IHRSA International Convention & Trade Show in Orlando, Florida this week. For more information, visit