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Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.


Creating an offer that sells more memberships

Tue, Jun 7, 2022 Dru Hill

3 Steps to Creating a Compelling Offer That Sells Gym Memberships Like Hotcakes Struggling to get more gym members and sell memberships? As a gym … More

How can hiring the right personal trainers get more gym members

Tue, Jun 7, 2022 Dru Hill

Without a doubt, trainers are an asset to your gym in more ways than one. Clubs with personal trainers enjoy an 80% retention rate while average gyms … More

Key communications every gym should be sending to members

Tue, Jun 7, 2022 Dru Hill

It’s no secret that communication plays a vital role in running a fitness enterprise. Since it’s a business that involves direct interaction with … More

Growing Your Fitness Club by Creating Specialised Memberships Aligning With Specific Client’s Goals

Tue, May 24, 2022 Dru Hill

While setting up a fitness club is a big task getting everything in place, growing its membership and profitability is a whole other battle which many … More

5 ways a membership management system will cut gym admin

Mon, May 23, 2022

For any gym enterprise, one of the best solutions to cutting gym admin is by harnessing the power of membership management software. Interest in the system is rapidly growing due to its productivity-boosting and cost-effective nature. You may be … More

How to Use Your Existing Members to Grow Your Gym

Tue, May 17, 2022 Dru Hill

Everything you need to know about using your existing clients to grow your gym, so you don’t break the bank on paid ads. The most important part of … More

Gym Billing: Tricks for Making Gym Debt Collection Easy

Tue, May 17, 2022

While maintaining a gym facility may be challenging, dealing with unpaid membership fees is one of the difficulties of running a successful gym business. While this revenue is crucial to staying in business, you wouldn’t want to harass or strong-arm … More

Why Gym Automation is the Key to Scaling a Gym Business

Tue, May 17, 2022 Dru Hill

Running a gym business is a potentially profitable venture if done right. If you’re already in the gym industry operating your own fitness center, … More

News: The New Drag and Drop Gym Scheduling System

Sun, Dec 12, 2021

The latest release of GymMaster brings new functionality that many users have been looking forward to, the gym scheduling system now has drag and drop functionality. This new improvement offers a streamlined workflow for adding and editing bookings. … More

Using Gym Software for Vaccine Records and Controlled Door Access.

Thu, Oct 7, 2021 Dru Hill

As the global COVID-19 vaccination roll out gains momentum, your business may be faced with the challenge of tracking member’s vaccination status. … More

GymMaster Version 936

Tue, Apr 13, 2021

The newest version of GymMaster features major upgrades for the accounting, point of sale, reporting, and workouts system along with a range of other general improvements to the software, its usability and speed. This article will delve into these in … More

How to clear your gym timetable over the holidays period.

Wed, Dec 16, 2020

As another year draws to an end, many gyms will be reducing their staffed hours to give staff holidays for some well-deserved rest. For some clubs, this will mean restricting the time that members can work out, while members from clubs operating on … More

Optimizing How You Use Gym Software To Improve Your Club's Bottom Line.

Thu, Sep 17, 2020

As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the … More

Cutting costs during a recession: How gym software can save your club money.

Thu, Jul 16, 2020

The COVID-19 pandemic and it’s associated lock-downs and job losses have had numerous impacts on the global economy, which, for many industries has been negative–the fitness industry, unfortunately, falls within this category. The government … More

Gym Competition Ideas for Engagement & Retention

Wed, Jul 1, 2020

Member engagement is a core antecedent towards improving the rates of retention for gym members, which is highly important to maintaining a profitable gym business given the current climate of the fitness industry being battered by the COVID-19 … More

Gym Marketing: Setting Standards To Track the Performance of Your Business.

Wed, Jul 1, 2020

Performance metrics are a core component to measure in the operations of any business, KPIs help keep businesses moving forward and achieving their goals, and gyms are no exception. In this article, we will cover the key perspectives which you should … More

Gym Marketing Strategies - Differentiating your club from the competition.

Tue, Jun 16, 2020

An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics … More

4 Ways Custom Printed key fobs Can Help Your Brand.

Sun, Jun 14, 2020

For some businesses, custom printed key fobs can be seen as an unnecessary expense to use with their 24 hour gym access control system, even if the difference in price is minimal when compared to the grand scheme of things. If you are telling … More

Return on Investment: Why your fitness club needs a 24/7 gym access control system

Mon, Jun 8, 2020

When people think of investments, for many their mind would first go to the stock markets, property or gold. These types of investments can grow your wealth through appreciating in value or by generating income through the likes of dividends or rent … More

The benefits of adopting a more modern, digital gym strategy

Mon, Jun 1, 2020

In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of … More