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Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.


Gym Marketing Strategies - Differentiating your club from the competition.

Tue, Jun 16, 2020

An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics … More

4 Ways Custom Printed key fobs Can Help Your Brand.

Sun, Jun 14, 2020

For some businesses, custom printed key fobs can be seen as an unnecessary expense to use with their 24 hour gym access control system, even if the difference in price is minimal when compared to the grand scheme of things. If you are telling … More

Return on Investment: Why your fitness club needs a 24/7 gym access control system

Mon, Jun 8, 2020

When people think of investments, for many their mind would first go to the stock markets, property or gold. These types of investments can grow your wealth through appreciating in value or by generating income through the likes of dividends or rent … More

The benefits of adopting a more modern, digital gym strategy

Mon, Jun 1, 2020

In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of … More

Addressing member pain-points to increase gym member retention.

Mon, May 25, 2020

When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts … More

Reopening Your Gym After Lockdown - Coming off a Mass Hold

Fri, May 15, 2020

Gyms around the world have already begun the process of reopening their doors after the lockdown period imposed to reduce the transmission of the COVID-19 virus. After having weeks or months away from their regular workout regime, many gym-goers are … More

24/7 Gym Access Control - Why fitness businesses are adopting these systems.

Wed, May 13, 2020

What is 24/7 door access control? Chances are, if you are a gym owner or anyone familiar with the fitness industry, you have been aware of a 24 hour gym and how they operate. Whether it be through going for a workout or working in one, most gym … More

COVID-19 Contact Tracing with GymMaster

Tue, May 12, 2020

With countries around the world beginning to open up their economies again many are taking measures to reduce the possibility of another wave of COVID-19 cases. One common measure for this, if the country has managed to reduce cases to a manageable … More

The importance of great customer service: Positive interactions leave positive impressions.

Mon, May 11, 2020

Customer service has earned a reputation for being a fickle industry to work within, your day can be greatly affected by interactions with customers, whether they be positive, or negative. However, this goes both ways. Perceived service quality is a … More

GymMaster Integration Spotlight: FitMetrix

Sun, May 10, 2020

For many, the prospect of working out at a high intensity may seem daunting–especially if they are currently unfit and trying to get into shape. Getting into a consistent workout routine takes a degree of commitment and persistence, a large barrier … More

GymMaster Integration Spotlight: EGYM

Thu, May 7, 2020

Seeing measurable results is a major determinant of how motivated a member is to work out, and subsequently, it influences their likelihood of remaining a member at your club. Therefore, providing members with the ability to measure their progress … More

Keeping up club morale during stressful times

Tue, May 5, 2020

During stressful times, such as those facing the world as a result of the COVID-19 pandemic and its resulting economic impacts, it is important to maintain morale amongst both staff and members. Maintaining morale is a valuable measure to maintaining … More

Setting up gym business reports to regularly receive information by email.

Tue, May 5, 2020

Keeping up to date on what’s happening around your club is an important part of running a fitness business successfully. Gym reporting is a great way to keep your finger on the pulse of how your club is performing and using this regularly … More

Crediting members for unused time

Fri, May 1, 2020

If you run your club’s memberships on a prepay basis and are forced to close your doors for an extended period of time—such as during an emergency, it may be appropriate to credit members with the remaining time on their membership. Doing so … More

GymMaster Integration Spotlight: MyWellness

Thu, Apr 30, 2020

MyWellness is a fitness software system created by Technogym, which is designed to make going to the gym more technological and enjoyable. MyWellness provides members with a personal account that can be used to login to Technogym equipment. This … More

Planning Your Post-COVID Lockdown Gym Marketing Strategy

Wed, Apr 29, 2020

As countries around the world are working to regain control from the COVID-19 pandemic, some are already beginning to relax restrictions imposed upon businesses to help reduce the economic impact of this virus and begin the process of returning to … More

Selling Gift Vouchers with GymMaster To Generate Quick Cash Flow

Tue, Apr 28, 2020

Gift cards are a pre-purchase of club credit which can be given to friends or family or kept by the member to use at a later date. This makes offering gift cards not only a great way to encourage product sales amongst your members, but also a useful … More

Reducing Risk of Working From Home

Wed, Apr 22, 2020

Given the restrictions put in place by governments around the world to slow the spread of the COVID-19 pandemic, more and more people are being forced to shift their business operations off-site to their homes. Fitness club owners are no exception, … More

Setting up GymMaster Two-Factor Authentication

Wed, Apr 22, 2020

As with any form of business software responsible for storing sensitive information, such as a client’s personal details and contact information, measures should be undertaken to ensure the security of your club management software so that only … More

Guide to Whitelisting Staff IP Addresses in GymMaster

Wed, Apr 22, 2020

The security of sensitive information stored within your cloud-based gym management software is of the highest importance to us, and given potential consequences of a breach–it should be for you too. Unauthorized individuals gaining access to the … More