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Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

Top 5 Books Every Gym Owner Should Read

Tue, Sep 27, 2022

If you look at the top CEOs and company executives, what’s one thing they all have in common? They read as many as 60 books annually, or five books a month. Reading can be a form of motivation and knowledge and is a practice that many of the most … More

Easy Wins for Building Gym Community

Tue, Sep 27, 2022

Fostering a sense of community in their facility is an ofter-underrated way for gym owners to boost the results of their members while also putting more money in their pockets. But, often members keep their heads down and headphones in during their … More

What’s the Best Free App for Gym Members

Tue, Sep 27, 2022

We live in an age where companies invest millions of dollars into user experience, and because of this, expectations are higher than ever. As a gym owner, user experience is directly linked to the success of your gym, and this experience is no longer … More

Why do gyms have joining fees?

Tue, Sep 27, 2022 Dru Hill

A joining fee is a one-time payment that covers the cost of jumpstarting a gym membership. It is a fee paid by members on top of the initial … More

What makes a good management system?

Tue, Sep 27, 2022 Dru Hill

Looking for the perfect gym management system for your gym is no easy feat. With all the different software available today, it gets more and more … More

How can I manage my gym?

Mon, Sep 26, 2022 Dru Hill

Managing a gym can be tricky. The constant need to keep attendance high, keep customers happy, and keep attrition low requires multiple tedious tasks … More

Start a gym checklist

Mon, Sep 26, 2022 Dru Hill

So opening up a gym is a dream you’re now ready to turn into reality. However, it’s not as easy as it sounds, right? Every gym owner knows that … More

What is a Gym Management System?

Mon, Aug 8, 2022

More and more business owners are turning to software solutions to help them manage and run their fitness facilities. They’re doing so to create a better experience not only for themselves and their staff but even more importantly, the members of … More

What are the features of a gym management system?

Thu, Aug 4, 2022 Dru Hill

Any business with a great management process is bound for success, and the same is especially true for gym enterprises. With the countless things … More

How does a gym management system work?

Thu, Aug 4, 2022 Dru Hill

Whether you’re a gym owner or an aspiring one, one thing you should definitely look into is a gym management system and how it works. We understand … More

Why do gyms have saunas?

Thu, Aug 4, 2022 Dru Hill

There is nothing as relaxing as a post-workout sauna session. No wonder more and more clubs are offering sauna services for members to enjoy. But more … More

How do I get more reviews from gym members?

Thu, Aug 4, 2022 Dru Hill

In this digital era, I cannot stress enough how the reviews your members leave can make or break potential clients. Consumers of today have made it a … More

Why you should make the switch to an all-in-one gym management system

Thu, Aug 4, 2022 Dru Hill

In today’s digital age, gym software systems are highly valuable for managing several areas of your business. Having a good one assists you in running … More

What’s the ROI of gym management software

Thu, Aug 4, 2022 Dru Hill

When you invest in something, the typical expectation of the return is through monetary gains. This is especially true in the world of … More

What should I look for in gym management software?

Wed, Aug 3, 2022 Dru Hill

The search for the gym management software for your club is no easy task. With the countless gym system companies out there, it can be overwhelming to … More

How can I reduce gym costs at my club?

Mon, Jun 20, 2022 Dru Hill

Reducing the cost it takes to operate your gym means more revenue for you. It’s every entrepreneur’s goal to boost net income without sacrificing the … More

How to increase gym cash flow from existing members

Mon, Jun 20, 2022

Every single entrepreneur’s goal is to generate a positive cash flow. This means that the money coming in should be far greater than what’s going out. In the fitness industry, increasing gym cash flow isn’t only about acquiring new members. There are … More

How to Increase Retention Rate of New Sign-Ups

Mon, Jun 20, 2022 Dru Hill

More than 50% of new gym memberships are canceled within the first 6 months. If you’re a gym owner struggling with the retention of new members the 7 … More

Crossing the 90-day barrier: the key to gym member retention

Thu, Jun 9, 2022 Dru Hill

Acquisition of new gym members is a feat on its own, but keeping them is the real definition of success. Not only that, studies suggest that … More

How to motivate gym members to visit your club more

Thu, Jun 9, 2022 Dru Hill

Your gym’s success is driven by member retention. The number of customer visits is a critical means to measure the efficacy of your fitness services. … More