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Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

Improving our Dash Board Comments!

Fri, Jun 15, 2012

Jonathan - Jul 2, 2012- Last Visitors Page – Should have “total visits” and “total scans” – if we have 1 person who checks in for PT and for membership… then this is counted as twice, which is confusing. - I … More

Improving our Dash Board!

Fri, Jun 15, 2012

We are keen to get your feedback on changes to our user interface. Before we release the update we wanted to get your thoughts and opinions on the types of Key Performance Indicators that you rely on, on a daily basis. We appreciate we have many … More

The 'New' Segmented Health Club Market

Mon, May 28, 2012

Has anyone else noticed how much the health club market has changed over the last couple of years? Is it entirely driven by a reaction to the recession and high unemployment coupled with the availability of low cost franchise business models? This … More

Gym Master version 5.0 launching this week

Thu, May 17, 2012

Our development and testing teams have been busy busy busy. And I’m excited to announce some further enhancements to our major v5.0 release. Our fabulous new icon is now live and should be visible from your desktop. Losing some of our key … More

Are you a victim of false economy?

Wed, Nov 30, 2011

A few weeks ago I was sleeping in a tent and fighting off the small, biting insects in a remote mountain pass. I’d just come from a 3-day hike and I was filthy, sore, and dying for a real meal of hot cooked protein. On the way home I stopped at a … More

What Pricing Strategy Should I Adopt for my Gym?

Wed, Oct 19, 2011

Determining the pricing strategy for a service can be a significant challenge for any organization. There are a number of variables to consider, such as… What price will provide me with a margin of x%? What price will provide me with a … More

How to retain your gym members ... tip 4

Wed, Jun 29, 2011

Get members to try it all! A member who only comes into the club to use the treadmill is harder to retain than a member who uses the exercise equipment, the personal trainer, the group fitness classes, and who enjoys a smoothie at the cafe. These … More

How to retain your gym members ... tip 4 - Comments

Wed, Jun 29, 2011

gary gowan - Aug 3, 2011as a personal trainer i have used many ways to keep members and personal clients…..here are a few ideas that worked well for me. free trials for clients and members friends. people are always happier training with … More

Retaining memberships... tip 3

Wed, Feb 9, 2011

Watch for red flags A sure-fire sign that a member is at risk of cancelling their membership is when they stop attending your club as often as they used to. By keeping tabs on attendance rates, you can spot at-risk members and see if you can find … More

How to retain your gym members ... tip 2

Tue, Jan 18, 2011

Encourage socialization between members Did you know that the type of fitness clubs with (anecdotally) the highest member retention rate are tennis clubs? To be more specific… contract tennis clubs where members are given a fixed time to … More

How to Retain your Gym Members?

Mon, Jan 10, 2011

At Gym Master, we know that you’re in the health and fitness business for the great lifestyle and the huge business potential, so based on the feedback we have had from our members we have decided to put together some tips for getting the most out of … More

How to Retain your Gym Members? - Comments

Mon, Jan 10, 2011

Sheba Bruscino - Jan 4, 2011Great post on fitness Good infomation here, thanks. great TIP,thank you More