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Why Gym Automation is the Key to Scaling a Gym Business

Dru Hill
Dru Hill
Published on Tue, May 17, 2022

Scaling a gym image
Running a gym business is a potentially profitable venture if done right. If you’re already in the gym industry operating your own fitness center, what are your current business objectives? Whether it’s growing your memberships, maximizing earnings per member, increasing profit, or garnering more bookings for classes and trainers, it takes the correct system to help you reach your goals.

Now take the time to look back on the previous week. How much of your time was spent working on these objectives instead of focusing on the day-to-day operations? If you’re like the countless gym owners out there, the chances are high that you’re not spending enough time turning these objectives into your reality.

As a gym enterprise grows, a lot of the owners often find themselves spending the majority of their time managing daily staff and membership operations that they end up losing time to actually grow the business. This article will help you reclaim most of your time through the power of gym automation. Focus on expanding your fitness empire and let the gym software do the rest.

Gym automation opportunities to help you reclaim your day

Membership management

Manually recording and managing memberships does not only take so much time but also requires dedicated effort. Sign-ups on paper, consolidating information, and manually tracking each member can be a huge waste of time and resources.

Gym automation will allow for paperless membership signups which will only take the client and the staff a few minutes of their day. The administrative tasks which are typically tedious can now be accomplished with just a few clicks on your preferred device, especially with an efficient member dashboard at your disposal. Online member portals are also available so that members can self-manage all of these which essentially allows you to reclaim more of your time back.


The chore of monitoring each member’s payment status, creating and sending out billing statements, notifying members of failed payments, and receiving payments are subject to a humongous amount of labor and even human mistakes. In any business, it is vital to handle finances efficiently to maximize profit. However, without an automated system in place, this can rob you of a lot of time.

With the right gym software, the time it takes to perform these tasks can be reduced exponentially. Billing management is made extremely easy and simple because you can customize the system to perform all these tasks for you.

Debt collection

One of the pains of running a fitness enterprise is debt collection. Monitoring debt status is already challenging on its own, let alone contacting and notifying each member regarding their unpaid bills. The more debtors your business has, the more administrative work it will take.

Gym automation can make debt collection effortless for you. You just need to simply adjust the system based on your preferences and it can automatically do the work for you—from sending out debt collection reminders to identifying bad-standing debtors and blocking their access to your facility.

Member engagement and retention

Winning a new client is one thing, but making them stay is what’s going to make your business flourish. When a member’s overall experience is a breeze, there’s no reason to transfer to a competitor.

There are various member retention tools you can customize to make going to the gym and attending workout classes convenient for your members. There are automated personalized messages to make them feel special and even automatic ‘Happy Birthday’ messages when their respective special day arrives.

Gym marketing and communications

A successful gym business requires an ongoing marketing scheme and smooth admin-to-client communication. However, these are easier said than done. Manually typing in personalized messages, sending out class updates and reminders, and notifying members regarding offers and promotions are tedious tasks.

Fortunately, with gym automation, all of these can be done in a blink of an eye! Targeted marketing is available to boost the power of your promotions. You can easily send out certain offers and promotions to certain groups based on specific parameters without having to group your members manually every time.

Gym door access control

With countless jobs requiring people to work beyond the usual business hours, 24/7 gym access is an impressive feature to add to your gym business. But this entails hiring more people to gatekeep your facility and this means a significant addition to your operational costs.

This is where gym automation can also help. It can give your enterprise a 24/7 door entry system. The access control is meticulously connected to your membership system so members can gain entry even without a front desk staff. This will not only boost your gym’s productivity but will also reduce the operational cost, essentially ramping up your income.


Gone are the days when every single task should be tediously done by you or your staff. Save time and money by availing of an all-in-one gym management system that offers all the features above and more in various packages you can choose from.

Interested in scaling your gym business up? Book a gym automation software demo NOW! Remember, the less you have to spend your time operating your gym enterprise, the more you can spend growing and expanding it.