GymMaster Blog(Marketing)

On any given day, the average American is exposed 5,000 advertisements. Now, try and think back on how many ads you remember from yesterday.. One, maybe two if you’re lucky? People physically can’t remember all of the advertisements … More

Tracking the success of your gym’s email marketing is now possible within GymMaster, meaning you can see which of members receive and view your marketing campaigns and gym promotions. As an ongoing commitment to improving our product for you, the … More

As we settle into 2018, we wanted to take a look back at some of our most popular blogs over the years. These are the 6 popular read blogs from 2017, with some wonderfully relevant tips to keep your business on top! We love sharing informative, … More

The American College of Sports Medicine (ACSM) has debuted their 12th annual survey of the top fitness trends for 2018, and there are some interesting expected trends appearing on the top 10 list. High Intensity Interval Training (HIIT) comes in as … More

Have you got something special to offer your members? Does it justify a high price memberships? The way that people justify your prices depends on how your frame your offering. This blog gives you a few tips to make sure your customers aren’t being … More

When it comes to being a gym owner, knowledge is power. Knowing when your revenue will be up - when members sign up - and when it will be down, is key to your business’ success. So we’ve done some research from our database which can help you … More

So, you’re looking for a new membership management solution. Whether you’re leaving your old provider or it was simply time for a new one, switching your software is a big deal for your business. Here at GymMaster, we believe that a big deal doesn’t … More

What is Company Culture? Think of culture as the personality of your gym. It’s the experience that your members, potential members, and your staff have when they interact with your company. More specifically, it is your core values, beliefs and … More

Many gym owners have noted the importance - and difficulty - of getting and keeping high quality staff. You need staff that you are confident will represent the face of the company that you love; people that reflect the same basic values as you and … More

Adding a retail aspect to your business is an effective way to increase your bottom line and add a sense of convenience to your members’ experience at your facility. Think like your members If I get to the gym and realise I’ve forgotten my … More

The other day I saw a sponsored ad on Facebook from one of our GymMaster clients nearby advertising that they’ve recently gone 24/7. It’s great seeing our clients expanding their business by utilizing GymMaster to it’s full potential, and it’s … More

User reviews play a huge role in our online decision making. Think about it… When you’re looking for a restaurant in a foreign city, Yelp reviews give you an overall picture on quality of food, value for money, and level of service. When you … More

New look and logo reflect continued international expansion in U.S. and abroad The changes arrive as GymMaster pursues further expansion in the U.S. market, building on their established position as the leading provider of gym membership management … More

Previously we covered the standard events in a normal membership cycle and some general suggestions on how and when to contact them. In part two we’ll cover some additional times that specifically relate to Non-Visitation. Stopped visiting Maybe … More

Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add … More

The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only … More

GymMaster is packed with some great features to help cut administration time. Here is Part 2 of our simple gym best practices to help make your system work for you. Link GymMaster with your accounting system If you keep a separate accounting system, … More

With digital marketing becoming the way of the future, we’ve searched high and low for a reliable, cost-saving solution to make SMS marketing more accessible for you to get your message delivered directly into your target’s hands. New … More

SMS or text messages have been a hot topic over the last three months, so I felt it time to write a blog on the matter. Margins are being squeezed with members negotiating for lower cost premiums with the influx of 24/7 unmanned franchise facilities … More