Member engagement is a core antecedent towards improving the rates of retention for gym members, which is highly important to maintaining a profitable gym business given the current climate of the fitness industry being battered by the COVID-19 pandemic, it’s associated lock-downs and economic consequences.

For the sake of simplicity, this post will divide the most popular forms of gym competitions into three key categories. This is by no means an exhaustive list, merely just a few ideas to get you going–we recommend putting some thought in yourself to try to design the best competition to suit your way of …

Performance metrics are a core component to measure in the operations of any business, KPIs help keep businesses moving forward and achieving their goals, and gyms are no exception. In this article, we will cover the key perspectives which you should aim to measure the performance of your gym’s marketing.

Whether you are marketing to increase your gym membership, or simply maintain the level of members you currently have, setting performance standards are the best way to keep a finger on the pulse of your business. This allows you to get the best returns on your marketing expenditure, while also …

In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of adopting a modern, digital strategy into your gym and the benefits which each of these offer your club.

Sell

Digital technology has given businesses an unprecedented opportunity to advertise and sell products and services (like gym memberships) to customers. Online additions such as incorporating a gym member portal into your website allowing potential gym members to research and sign up to …