Performance metrics are a core component to measure in the operations of any business, KPIs help keep businesses moving forward and achieving their goals, and gyms are no exception. In this article, we will cover the key perspectives which you should aim to measure the performance of your gym’s marketing.
Whether you are marketing to increase your gym membership, or simply maintain the level of members you currently have, setting performance standards are the best way to keep a finger on the pulse of your business. This allows you to get the best returns on your marketing expenditure, while also …