We live in an age where companies invest millions of dollars into user experience, and because of this, expectations are higher than ever.
As a gym owner, user experience is directly linked to the success of your gym, and this experience is no longer limited to the four walls of your facility.
This means that doing your due diligence and really taking time to figure out what’s the best free app for gym members can play a big part in the success of your business.
If you’re unsure of where to start, this article can give you a good idea of what you should be looking for in your new member’s app.
How to Find the Best Free App for Gym Members to Use to Interact With Your Club
When you’re looking for an app for your members, it’s important to choose something that makes it easy for them to interact with your gym, but it’s also important to keep in mind that communication is a two-way street.
You want to find something that provides a delightful user experience, meaning that it looks, feels, and functions as it should.
But it’s also essential that you look for an app that is full of features that allow you to keep your members engaged with as little effort as possible on your end.
What Makes a Good Free App for Gym Members
Encourages them to take action
One of the things that people find most difficult about working out is staying consistent. As a gym owner, figuring out new ways to encourage members to come to your facility can help you increase profits and greatly improve your member’s experience at your gym.
A good gym app should have built-in features that incentivize members to come in, or at the very least reminds members that they’re due for another sweat session.
Allows for easy bookings with PT and classes
Another feature that can be a selling point for not only pre-existing members but also anyone thinking about checking out your facility, is easy access to your facility’s schedule.
Whether it’s new members checking out your online schedule, or existing members trying to sneak in a last-minute session with one of your personal trainers, this process shouldn’t be complicated. If it is, you’re at risk of losing business.
Makes managing their membership easy
Giving members access to a membership portal means that they’re able to do things traditionally done by your front desk staff — such as making changes to their billing information, booking classes, and viewing their billing history — without the hassle of having to call one of your staff members to do it for them.
This not only reduces the workload of your front desk staff but also saves members time and allows them to feel more in control of their experience at your facility.
Reduces the workload for your admin staff
The days of filing cabinets full of user agreements are over.
Now, the process of getting members signed up, storing their information, and tracking reports about their attendance should be no more than a click of a mouse, and if it isn’t, you’re wasting not only time but also money.
It’s also nice to offer members the option of filling out their membership forms online. This saves them the hassle of doing so before their class or workout.
Keeps members engaged in between visits
A big part of keeping members engaged in between visits is done through consistent creation of offers, promotions, and even gym-wide challenges that entice your members to join.
The process of searching for and implementing new offers involves a lot of brainstorming and can feel challenging for some gym owners, but it’s also an essential part of creating a business that maximizes profits and keeps members coming back.
Gym apps can help to relieve some of this stress by making it easy to create new promotions and automate email campaigns to let specific segments of your audience know about them.
Trying to decide what software solution is best for your specific needs as a gym owner can feel overwhelming. While having options is nice, it can also lead to choice overload, making it difficult to commit to one specific option.
To learn more about a popular gym management solution that can take the guesswork out of your decision check out GymMaster.