GymMaster Blog for the ‘Gym Management’ Category

Optimizing How You Use Gym Software To Improve Your Club’s Bottom Line.

Thursday, September 17th, 2020

As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the COVID-19 pandemic. From reducing expenses such as staffing and advertising to taking their fitness classes online and selling “online memberships” to accommodate restrictions imposed by governments, the incredible strain of the virus has forced gym businesses around the world to make difficult decisions to maintain profitability.

While big fundamental shifts such as those outlined above may …

Gym Marketing Strategies – Differentiating your club from the competition.

Tuesday, June 16th, 2020

An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics really, as people see businesses making an attractive level of income, more will enter the industry to get their own slice of the pie until a saturation point is reached, at which time the competition will increase substantially as there are only a limited number of customers to share amongst these businesses.

This makes differentiation important, as there needs to …

Choosing a gym membership management system

Thursday, December 5th, 2019

Signing up for a gym membership often requires a large amount of information from a new member, from personal details and emergency contact information and everything in between. A good gym membership management system not only securely stores this information so that it’s readily available whenever the club may need it, but it also provides the business with helpful insights, reports, automation, and member retention tools as well.

Here’s the checklist of six must-have membership management features your business should be using to evaluate club management software options.

Billing Automation

When it comes to getting paid on time, it benefits …

How to Choose the Right Club Management Software for Your Company

Thursday, November 21st, 2019
Several club types have risen and gained popularity over the years. Whether leisure-based or health-inspired these clubs allow people to find a community of like-minded individuals. In particular, the International Health Racquet and Sportsclub Association (IHRSA) released a report that 1 in 5 Americans belong to a health club. This statistic means that there are millions of customers that walk into only 40,000 gyms and health clubs. As a business owner of a gym, this statistic could either alarm or excite you – depending on how organized your business is.  No matter how excellent you operate your business and no

Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster

Monday, October 28th, 2019
Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button – or without your involvement at all, through the use of automatically triggered emails. The system also keeps track of what each of your members are being sent within the communications tab of the members page allowing you to easily see all email contact to your members directly within the software. Follow this quick guide to have your automated gym email set…

Automated Billing Frequencies

Sunday, September 1st, 2019
Choosing the right billing frequency for your members made easy! As a membership management platform, GymMaster offers clubs a reliable and easy-to-use automated billing feature. This means that clubs can automatically send paperless billing charges to members for their club subscription without any administrative intervention necessary. However, not everyone gets paid Monthly, nor wishes to pay Monthly. GymMaster allows you to give your future members multiple billing options, whether it be Weekly, Monthly, Quarterly, One-off payments and more. With numerous different options available, every member’s needs are met. You set the billing/payment frequency when you create the membership itself. You…