GymMaster Blog for the ‘Member Retention’ Category
Gyms have always had a love-hate relationship with public holidays – while they can be a distraction for current members from their workout routines, they can also be a strong motivator or even a trigger motivating new members to sign up. Some members struggle to keep on track with their workout routine over the holidays. Distractions are everywhere, family are home from work or if they’re one of the lucky ones going away on vacation they might struggle to find the time to get their workout in.
It goes without saying that many clubs see a lull in visitation as
Keeping regular contact with your members is key to maintaining club engagement, especially for your less active members. A fantastic way for keeping clients up to date with happenings around your club through use of monthly fitness club newsletters.
Newsletters have been a common practice communication tool within the fitness industry for years. They can be used to inform members on club changes and upcoming events for the month. Examples of these include new staff joining the team, club competitions or things they need to be aware of in the future such as facility rennovations which might disrupt their schedule.…
Efficiency and convenience is key to the success of a business in this digital age. Today, having information at our fingertips is an expectation rather than a bonus.
The member portal is a powerful tool adding functionality to your fitness club’s website. These functionalities allow members to interact with your club online. And, they also make you and your member’s lives easier, by linking seamlessly with GymMaster. The member portal is a snippet of code which can be embeded into your existing website in minutes. This code creates the portal on a page within your site, providing your clients a …
You can only open the doors to your club for the first time once. The lead up to that big day is key to your club hitting the ground running and it’s success.
Take measures to build awareness of your new fitness club with prospective members to gain engagement with them early on. There’s a number of ways you can build anticipation for your club. Here’s a few quick ideas to get you on the right track.
A Few Months Out
Within 90 days of opening your club you want to be getting your name out there! This is an …