GymMaster Blog for the ‘Member Retention’ Category

Lead Management Tips – Prospecting for Success: Grow your membership numbers.

Monday, September 30th, 2019
Running a successful business requires many things but the bare minimum is a revenue stream and this means sales. There is a wide range of ways to improve your sales but today we’re going to cover Prospect and Lead management. There are 3 main forms of prospects inquiries. Walk-Ins, Phone Calls and Web Enquiries (emails, forms, etc.) Walk-ins and call-ins present the simplest path to conversion as these individuals have taken the time to reach out to you directly and thus have a fairly high interest in your services. While many of these may convert at the time of their…

Four easy gym marketing ideas for maintaining engagement over holidays

Monday, August 12th, 2019

Gyms have always had a love-hate relationship with public holidays – while they can be a distraction for current members from their workout routines, they can also be a strong motivator or even a trigger motivating new members to sign up. Some members struggle to keep on track with their workout routine over the holidays. Distractions are everywhere, family are home from work or if they’re one of the lucky ones going away on vacation they might struggle to find the time to get their workout in.

It goes without saying that many clubs see a lull in visitation as

Fitness Club Newsletters – Best Practices to Get The Most out of your Email Newsletters

Friday, April 5th, 2019

Keeping regular contact with your members is key to maintaining club engagement, especially for your less active members. A fantastic way for keeping clients up to date with happenings around your club through use of monthly fitness club newsletters.

Newsletters have been a common practice communication tool within the fitness industry for years. They can be used to inform members on club changes and upcoming events for the month. Examples of these include new staff joining the team, club competitions or things they need to be aware of in the future such as facility rennovations which might disrupt their schedule.…

6 Reasons your Fitness Club’s Website Needs a Members Portal

Thursday, March 28th, 2019

Efficiency and convenience is key to the success of a business in this digital age. Today, having information at our fingertips is an expectation rather than a bonus.

The member portal is a powerful tool adding functionality to your fitness club’s website. These functionalities allow members to interact with your club online. And, they also make you and your member’s lives easier, by linking seamlessly with GymMaster. The member portal is a snippet of code which can be embeded into your existing website in minutes. This code creates the portal on a page within your site, providing your clients a …

Creating a New Fitness Club: Getting the First 100 Members

Sunday, March 10th, 2019

You can only open the doors to your club for the first time once. The lead up to that big day is key to your club hitting the ground running and it’s success.

Take measures to build awareness of your new fitness club with prospective members to gain engagement with them early on. There’s a number of ways you can build anticipation for your club. Here’s a few quick ideas to get you on the right track.

A Few Months Out

Within 90 days of opening your club you want to be getting your name out there! This is an …

Getting more out of GymMaster: How to Keep Club Members Engaged

Thursday, February 7th, 2019
Keeping club members engaged with your club can be a challenge even for the most seasoned fitness club owners. If you’re club is a member of GymMaster, there are a number of features which can be simply and effectively incorporated into your businesses communications and routines to help your members thrive within your club. Here’s just a few ways you can keep members engaged with GymMaster in 2019!

Reward Participation

This one is easy! Reward your members for turning up and using the facility. There are a few options for rewarding your members for participation: You could offer physical rewards…