GymMaster Blog for the ‘Gym Advice’ Category

Reopening Your Gym After Lockdown – Coming off a Mass Hold

Friday, May 15th, 2020

Gyms around the world have already begun the process of reopening their doors after the lockdown period imposed to reduce the transmission of the COVID-19 virus. After having weeks or months away from their regular workout regime, many gym-goers are itching to get back into the gym. However, before you take your memberships off hold and open your doors again, there are some best practices to follow with your gym management system to ensure the process is as seamless and painless as possible.

Here’s a checklist of important GymMaster tasks to complete when reopening your club.

Firstly, ensuring your business …

Family Memberships – Using Shared Memberships in GymMaster

Sunday, March 29th, 2020
The option for Family memberships is quite a popular feature for GymMaster users. This allows your members to share their memberships with friends and family, and often make it cheaper for them too. For example, a standard membership may cost them $50 per month. However, a joint membership may be $75 per month. Therefore, working out cheaper per person, and essentially saving the couple $25 per month. This can often be seen as an incentive for more couples and families to join, due to the lower fees they would pay. This in turn, may promote them to continue their membership…

Leaving a gym franchise? Here’s how GymMaster can help

Thursday, March 26th, 2020

Leaving a gym franchise can be a leap-of-faith which can make or break a business and its reputation. Going out on your own has its benefits, but also a sizeable set of risks. “Will my members stay if I leave the franchise?” “Can I compete with the nearby clubs without the backing of my franchise?” with questions like these hanging over you it’s not much wonder that it’s one of the most stressful decisions for a gym owner to make.

Whether you have had enough of the exorbitant fees you’re paying your franchise for memberships or just want some freedom …

Gym Email Marketing Guide 1 of 3: Planning Gym Email Campaigns for Effective Results

Thursday, October 31st, 2019
The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase member engagement, build a stronger club community and inform key stakeholders on the happenings around the club to improve client-club relationships. When carried out effectively, the cost-effectiveness and notable benefits of having a strong email strategy can rival those of many of today’s most popular marketing platforms – from social media and influencers to traditional print media. The problem is that…

Gym Email Marketing Guide 2 of 3: Best Practices for Writing Effective Gym Email Content.

Tuesday, October 29th, 2019
Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of your audience to ensure you gain the attention and interest necessary to get them to follow through with your desired action (your goal). Writing an effective email for your member depends heavily on the goal you are aiming to achieve and the audience you are targeting. If your goal is to achieve conversions from your email…

Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster

Monday, October 28th, 2019
Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button – or without your involvement at all, through the use of automatically triggered emails. The system also keeps track of what each of your members are being sent within the communications tab of the members page allowing you to easily see all email contact to your members directly within the software. Follow this quick guide to have your automated gym email set…