GymMaster Blog for the ‘Gym Advice’ Category

Optimizing How You Use Gym Software To Improve Your Club’s Bottom Line.

Thursday, September 17th, 2020

As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the COVID-19 pandemic. From reducing expenses such as staffing and advertising to taking their fitness classes online and selling “online memberships” to accommodate restrictions imposed by governments, the incredible strain of the virus has forced gym businesses around the world to make difficult decisions to maintain profitability.

While big fundamental shifts such as those outlined above may …

Cutting costs during a recession: How gym software can save your club money.

Thursday, July 16th, 2020

The COVID-19 pandemic and it’s associated lock-downs and job losses have had numerous impacts on the global economy, which, for many industries has been negative–the fitness industry, unfortunately, falls within this category. The government imposed restrictions, coupled with the fear of contracting the virus has resulted in gyms around the world losing a sizeable amount of income, putting pressure on business owners to find ways to remain open and in the green.

There are numerous ways in which gyms have been achieving this thus far, however, at the core, these are all associated with cashflow (bringing more cash in, and/or …

Gym Marketing Strategies – Differentiating your club from the competition.

Tuesday, June 16th, 2020

An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics really, as people see businesses making an attractive level of income, more will enter the industry to get their own slice of the pie until a saturation point is reached, at which time the competition will increase substantially as there are only a limited number of customers to share amongst these businesses.

This makes differentiation important, as there needs to …

4 Ways Custom Printed Key Tags Can Help Your Brand.

Sunday, June 14th, 2020

For some businesses, custom printed key tags can be seen as an unnecessary expense to use with their 24 hour gym access control system, even if the difference in price is minimal when compared to the grand scheme of things. If you are telling yourself “they’re only small, people won’t even notice” or “I’ll get to it eventually, they’re just not a priority”, then it’s my job to get you on-side with this article.

Not only are custom branded key fobs an easy way to get your business in front of more potential member’s eyes, but they can pay for …

Reopening Your Gym After Lockdown – Coming off a Mass Hold

Friday, May 15th, 2020

Gyms around the world have already begun the process of reopening their doors after the lockdown period imposed to reduce the transmission of the COVID-19 virus. After having weeks or months away from their regular workout regime, many gym-goers are itching to get back into the gym. However, before you take your memberships off hold and open your doors again, there are some best practices to follow with your gym management system to ensure the process is as seamless and painless as possible.

Here’s a checklist of important GymMaster tasks to complete when reopening your club.

Firstly, ensuring your business …

Family Memberships – Using Shared Memberships in GymMaster

Sunday, March 29th, 2020
The option for Family memberships is quite a popular feature for GymMaster users. This allows your members to share their memberships with friends and family, and often make it cheaper for them too. For example, a standard membership may cost them $50 per month. However, a joint membership may be $75 per month. Therefore, working out cheaper per person, and essentially saving the couple $25 per month. This can often be seen as an incentive for more couples and families to join, due to the lower fees they would pay. This in turn, may promote them to continue their membership…