GymMaster Blog for the ‘Training’ Category

Gym Email Marketing Guide 1 of 3: Planning Gym Email Campaigns for Effective Results

Thursday, October 31st, 2019

The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase member engagement, build a stronger club community and inform key stakeholders on the happenings around the club to improve client-club relationships.

When carried out effectively, the cost-effectiveness and notable benefits of having a strong email strategy can rival those of many of today’s most popular marketing platforms – from social media and influencers to traditional print media.

The problem is that …

Gym Email Marketing Guide 2 of 3: Best Practices for Writing Effective Gym Email Content.

Tuesday, October 29th, 2019

Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of your audience to ensure you gain the attention and interest necessary to get them to follow through with your desired action (your goal).

Writing an effective email for your member depends heavily on the goal you are aiming to achieve and the audience you are targeting. If your goal is to achieve conversions from your email …

Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster

Monday, October 28th, 2019

Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button – or without your involvement at all, through the use of automatically triggered emails. The system also keeps track of what each of your members are being sent within the communications tab of the members page allowing you to easily see all email contact to your members directly within the software.

Follow this quick guide to have your automated gym email set …

Automated Billing Frequencies

Sunday, September 1st, 2019

Choosing the right billing frequency for your members made easy! As a membership management platform, GymMaster offers clubs a reliable and easy-to-use automated billing feature. This means that clubs can automatically send paperless billing charges to members for their club subscription without any administrative intervention necessary.

However, not everyone gets paid Monthly, nor wishes to pay Monthly. GymMaster allows you to give your future members multiple billing options, whether it be Weekly, Monthly, Quarterly, One-off payments and more. With numerous different options available, every member’s needs are met.

You set the billing/payment frequency when you create the membership itself. You …

Using GymMaster with Silver Sneakers

Monday, July 1st, 2019

The Silver Sneakers program is an initiative encouraging physical activity from older adults to better maintain their health – it is an American program, however there may be other similar initiatives in other countries if you live outside of the US. Silver sneakers sponsors a host of social and physical activities – including fitness classes and gym memberships.

There are a number of benefits for offering or accommodating the Silver Sneakers program within your gym. From increasing club usage during off peak hours (many elderly people work out during the day time), improving the suitability of your club to a …

Using Facebook with Gym Software: Installing the Facebook Pixel in your GymMaster Member Portal

Wednesday, May 22nd, 2019

Leads captured within the GymMaster member portal which have been generated from Facebook & Instagram can now be tracked and attributed to your efforts on social media with the new ability to install the Facebook pixel in GymMaster. You can determine which posts or ad campaigns are performing best for your gym and view user behaviour through the member portal from Facebook Analytics or Ads Manager, allowing you to adjust your club’s marketing efforts to be more efficient, effective and profitable.

Setting up the Facebook Pixel with GymMaster is easy and takes only a couple of minutes.

Here’s how you