GymMaster Blog for the ‘Member Retention’ Category

The 6 Most Popular GymMaster Blog Posts of All Time

Tuesday, February 20th, 2018

As we settle into 2018, we wanted to take a look back at some of our most popular blogs over the years. These are the 6 popular read blogs from 2017, with some wonderfully relevant tips to keep your business on top! We love sharing informative, useful content that helps you run your fitness business.

1. What Pricing Strategy Should I Adopt for my Gym?


The most popular story of all time, this blog post looks at the variety of pricing methodologies for your gym, paying particular attention to the pros and cons of bundling all services together …

Automation is Killing your Member Retention

Monday, February 5th, 2018

We’re looking at the role of automation in your gym, and the role it plays in increasing your member retention.

Automation is a term thrown around a lot these days—after all, it’s work being done for you, without you having to manually do it! You can save hours of manual administrative work running reports, writing countless individual emails, stressing about unpaid bills and missing opportunities for more revenue.

How does automation work?

Automations are actions that your gym software takes, which are automatically triggered by a specific activity or once a set time frame has passed; such as sending a …

How to Manage Throughout The Quiet Season

Friday, May 26th, 2017

Last week we looked at when people sign up and cancel their gym memberships. This week we’re taking an in depth look at when the most popular time is for members to visit your health club, and what you can do during the slow periods, or quiet season, to help you manage the often seasonal nature of the fitness industry.

You’ve put endless hours, money and resources into crafting your facility to provide exactly the type of service you want to your community of members. That’s why you’re reading this blog, right? Because you’re always striving to be the best …

When Do Members Sign Up To Your Gym?

Friday, May 26th, 2017

When it comes to being a gym owner, knowledge is power. Knowing when your revenue will be up – when members sign up – and when it will be down, is key to your business’ success. So we’ve done some research from our database which can help you plan your year.

Facing the challenge of seasonal fluctuations can be a stressful period for business owners in the fitness industry. The key is to manage your resources from the increases in demand, to ensure survival throughout periods of decreased demand.

You know that there are an abundance of influences on consumer …

Gym Member Retention Strategy: Onboarding New Members

Tuesday, April 11th, 2017

Congratulations! You’re getting new members signing up to your gym. This article is all about the next step: The onboarding process.

Designing a good onboarding strategy will both maximize your member retention and enhance your member experience.

The first four weeks are the most important in the membership lifecycle, and you should be making contact frequently within that period. What you do immediately once your member has signed up to your gym is crucial, and will play a major role in their decision to renew their membership with you down the track.

What does your member onboarding process look like

5 Simple Strategies to Boost New Year’s Resolution Member Retention

Tuesday, January 10th, 2017

Along with the new year comes the annual rush of motivated individuals hoping to make good on their promises to themselves to improve their fitness and health – in fact Nielson reports that 32% of people regard weight loss as the primary New Year’s resolution.

As the months go on, the crowd starts to wear thin and the idea of fulfilling this resolution becomes somewhat of an embarrassed laugh among friends and strangers alike. This loss of motivation and engagement leads to non-visitation, non-renewals and even cancellations, directly affecting your bottom line.

Member retention is extra important with your new …