INSIGHTS AND UPDATES

GymMaster Blog

Gym Email Marketing Guide 1 of 3: Planning Gym Email Campaigns for Effective Results

Thu, Oct 31, 2019

The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase … More

Gym Email Marketing Guide 2 of 3: Best Practices for Writing Effective Gym Email Content.

Tue, Oct 29, 2019

Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of … More

Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster

Mon, Oct 28, 2019

Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or … More

How to Approach Sleeping Gym Members

Wed, Oct 16, 2019

People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue - but for others, these sleepers are just clients who are a few … More

Recent changes made to how membership holds are handled within GymMaster

Thu, Oct 10, 2019

The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records. Previously, if a hold was retroactively entered into the system, GymMaster would change the … More

Understanding and measuring member experience at your club.

Wed, Oct 2, 2019

The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct … More

Lead Management Tips - Prospecting for Success: Grow your membership numbers.

Mon, Sep 30, 2019

Running a successful business requires many things but the bare minimum is a revenue stream and this means sales. There is a wide range of ways to improve your sales but today we’re going to cover Prospect and Lead management. There are 3 main forms … More

Automated Billing Frequencies

Sun, Sep 1, 2019

Choosing the right billing frequency for your members made easy! As a membership management platform, GymMaster offers clubs a reliable and easy-to-use automated billing feature. This means that clubs can automatically send paperless billing charges … More

Using the member app as a fitness class check in app instead of your regular gym check in system

Wed, Aug 28, 2019

Whether your gym charges members to attend it’s fitness classes, your classes have a limited number of seats that requires your members to book in advance or you might just like to keep track of class attendance to see which are most popular. … More

Encouraging word of mouth advertising to gain more gym members

Mon, Aug 26, 2019

Gaining a strong membership base is one of the areas which can be the cause of a large amount of stress for many gym owners. Finding the right channels to market your club can be tedious, expensive and require a large amount of trial and error. One … More

How to get more gym members - boost your prospect conversion rate

Sun, Aug 18, 2019

A common problem for many gyms, especially newer ones, is establishing and maintaining a large enough membership base to cover operating costs. To achieve and maintain the optimal amount of members for a club there are two key aspects of the member … More

Four easy gym marketing ideas for maintaining engagement over holidays

Mon, Aug 12, 2019

Gyms have always had a love-hate relationship with public holidays - while they can be a distraction for current members from their workout routines, they can also be a strong motivator or even a trigger motivating new members to sign up. Some … More

Benefits & steps to becoming an eco friendly gym

Mon, Aug 5, 2019

In recent years environmentalism (otherwise known as being ‘green’) has become a rapidly growing area of interest for both customers and businesses across a broad range of industries - from hospitality to transportation and everything in … More

Top Fitness Trends 2019

Wed, Jul 31, 2019

The ACSM’s health and fitness journal has recently conducted their annual survey of over 2,000 health and fitness professionals on what they believe will be the top fitness trends around the world in 2019. This survey asks the industry leaders … More

Using GymMaster with Silver Sneakers

Mon, Jul 1, 2019

The Silver Sneakers program is an initiative encouraging physical activity from older adults to better maintain their health - it is an American program, however there may be other similar initiatives in other countries if you live outside of the US. … More

Managing your Gym’s Billing More Effectively

Tue, Jun 25, 2019

As your club grows, keeping on top of billing can become a tedious and time consuming task for you and your gym’s staff if you don’t have efficient systems in place. However, this is a highly important area of business for gym owners to focus upon. … More

Recent Changes Made to GymMaster's Shared Memberships

Tue, May 28, 2019

Shared memberships allow one membership to be shared between multiple members. For example, this means your club may charge a set rate for a family to join without setting up individual memberships and allowing multiple secondary members to gain its … More

Using Facebook with Gym Software: Installing the Facebook Pixel in your GymMaster Member Portal

Wed, May 22, 2019

Leads captured within the GymMaster member portal which have been generated from Facebook & Instagram can now be tracked and attributed to your efforts on social media with the new ability to install the Facebook pixel in GymMaster. You can … More

Gym Tailgating System

Mon, May 20, 2019

Non-members attempting to sneak in for a workout goes hand-in-hand with charging for memberships. Tailgating is a solution for clubs having issues with unwelcome visitors finding their way into the club by following members. Whether it’s a … More

Introducing the New Accounts Tab

Wed, May 15, 2019

Introducing the new and improved member accounts tab. This update makes it easier for you to identify which charges your member’s incoming payments are clearing at a glance. You can find this tab by opening GymMaster, clicking “find … More