The end of the year is great for two things: resolutions and gift card sales. Both can help you generate more revenue and boost positive brand awareness for your gym.
How to Get More Gym Gift Card Sales at Your Club
Gift cards encourage people to spend more money. And by getting more gym gift card sales, you’ll increase referrals, grow your business, and build member loyalty. Here are 6 strategies to get the most out of gym gift cards.
1. Offer a variety of gym gift cards
From concession passes to visit packages to supplement gift cards, there are numerous ways to entice your members to hang around for longer and thus spend more money. Free passes, for example, will lure people who are thinking about switching gyms or joining in.
Fitness enthusiasts enjoy trying out different gyms; if you provide the right service, they might even opt for your fitness club. And with that group of people, money will never stop flowing into your club.
Other gym gift cards to consider offering might be personal training sessions or classes in bulk, such as offering 6 for the price of 3 if they bring a friend along.
Experiment with different gift card offers to see which benefits your business the most. Also, try to pick based on your current business goals, such as getting new members, increasing utilization of club amenities among members, and so on.
2. Create special offers to increase your gym gift card sales
To keep your current members happy and foster loyalty, you should proactively offer them more services for their money.
For example, if a 6-month membership is around $500, you could create a gift card of $400 for members referring to their friends. Or, you can offer a gift card after they spend their first $500 in the fitness facility.
So, if you want to increase your gift card sales, you should create offers for both your members and their loved ones. The people getting the gym gift card might become your new members, increasing your reach and conversions.
3. Announce gym gift cards through automatic messages
Using email, SMS, or push notifications to highlight your offers will boost your gym gift card sales, especially if they’re tailored to different groups of club members.
People prefer personalized items and services, so spend time getting to know your members and announcing new gift cards based on their needs.
The time you send these messages is of great importance as well. Prompting members at the right times, such as after a class, after a personal training session, or upon signing up, can increase the chances of closing more gym gift card sales.
4. Display your gym gift cards in your club
Your members and visitors will be more inclined to buy your gym gift cards if they see them at the front desk or check-in/out counter. You can draw attention to them by utilizing upbeat wording and colors.
Also, encourage your team to recommend them to your members. They trust your staff’s recommendations, so include them in your strategy for boosting your gym gift card sales.
5. Promote your gym gift cards in multiple channels
Be it printed cards or digital ones, you should market your gym gift cars in all your channels: your website, emails, SMSs, ads, and social media. For example, you can add a footer or header to your email and website to push people to browse them.
Also, keep in mind that providing digital gift cards allows members and prospects to pay quickly and at any time they want.
Posting about your gym gift cards on your socials will target people who are not your clients, yet. People looking for a gym will most likely check social media as well, and if they come across your free pass offer, chances are they’ll take it.
6. Create seasonal campaigns for more gym gift card sales
Gym gift card sales peak around December and other important holidays such as Mother’s Day, Valentine’s Day, Christmas, etc. That’s when many people buy them as either a thoughtful or a last-minute gift for others.
You’ll be leaving money on the table if you don’t capitalize on these seasonal and holiday gift cards. Make sure to prepare them beforehand and promote them when the time comes.
Bottom Line
The right technology can help you increase your gym gift card sales and encourage members to spend more. Click here to learn more about a gym management system to automate the process of advertising, issuing, and redeeming gym gift cards with ease.
2026 © Treshna Enterprises Ltd.