Most gym owners open their doors with the hopes of one day seeing their facility full of people. In order to make this dream a reality you need to be … More
While setting up a fitness club is a big task getting everything in place, growing its membership and profitability is a whole other battle which many … More
In a perfect world, we would have a bottomless budget to spend on gym marketing. Although throwing money at paid ads works for some companies, being … More
For any gym enterprise, one of the best solutions to cutting gym admin is by harnessing the power of membership management software. Interest in the system is rapidly growing due to its productivity-boosting and cost-effective nature. You may be … More
Everything you need to know about using your existing clients to grow your gym, so you don’t break the bank on paid ads. The most important part of … More
While maintaining a gym facility may be challenging, dealing with unpaid membership fees is one of the difficulties of running a successful gym business. While this revenue is crucial to staying in business, you wouldn’t want to harass or strong-arm … More
Running a gym business is a potentially profitable venture if done right. If you’re already in the gym industry operating your own fitness center, … More
The latest release of GymMaster brings new functionality that many users have been looking forward to, the gym scheduling system now has drag and drop functionality. This new improvement offers a streamlined workflow for adding and editing bookings. … More
As the global COVID-19 vaccination roll out gains momentum, your business may be faced with the challenge of tracking member’s vaccination status. … More
The newest version of GymMaster features major upgrades for the accounting, point of sale, reporting, and workouts system along with a range of other general improvements to the software, its usability and speed. This article will delve into these in … More
As another year draws to an end, many gyms will be reducing their staffed hours to give staff holidays for some well-deserved rest. For some clubs, this will mean restricting the time that members can work out, while members from clubs operating on … More
As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the … More
The COVID-19 pandemic and it’s associated lock-downs and job losses have had numerous impacts on the global economy, which, for many industries has been negative–the fitness industry, unfortunately, falls within this category. The government … More
Member engagement is a core antecedent towards improving the rates of retention for gym members, which is highly important to maintaining a profitable gym business given the current climate of the fitness industry being battered by the COVID-19 … More
Performance metrics are a core component to measure in the operations of any business, KPIs help keep businesses moving forward and achieving their goals, and gyms are no exception. In this article, we will cover the key perspectives which you should … More
An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics … More
For some businesses, custom printed key fobs can be seen as an unnecessary expense to use with their 24 hour gym access control system, even if the difference in price is minimal when compared to the grand scheme of things. If you are telling … More
When people think of investments, for many their mind would first go to the stock markets, property or gold. These types of investments can grow your wealth through appreciating in value or by generating income through the likes of dividends or rent … More
In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of … More
When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts … More