GymMaster Blog for the ‘Marketing’ Category

Optimizing How You Use Gym Software To Improve Your Club’s Bottom Line.

Thursday, September 17th, 2020

As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the COVID-19 pandemic. From reducing expenses such as staffing and advertising to taking their fitness classes online and selling “online memberships” to accommodate restrictions imposed by governments, the incredible strain of the virus has forced gym businesses around the world to make difficult decisions to maintain profitability.

While big fundamental shifts such as those outlined above may …

Gym Marketing Strategies – Differentiating your club from the competition.

Tuesday, June 16th, 2020

An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics really, as people see businesses making an attractive level of income, more will enter the industry to get their own slice of the pie until a saturation point is reached, at which time the competition will increase substantially as there are only a limited number of customers to share amongst these businesses.

This makes differentiation important, as there needs to …

Gym Email Marketing Guide 1 of 3: Planning Gym Email Campaigns for Effective Results

Thursday, October 31st, 2019
The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase member engagement, build a stronger club community and inform key stakeholders on the happenings around the club to improve client-club relationships. When carried out effectively, the cost-effectiveness and notable benefits of having a strong email strategy can rival those of many of today’s most popular marketing platforms – from social media and influencers to traditional print media. The problem is that…

Gym Email Marketing Guide 2 of 3: Best Practices for Writing Effective Gym Email Content.

Tuesday, October 29th, 2019
Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of your audience to ensure you gain the attention and interest necessary to get them to follow through with your desired action (your goal). Writing an effective email for your member depends heavily on the goal you are aiming to achieve and the audience you are targeting. If your goal is to achieve conversions from your email…

Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster

Monday, October 28th, 2019
Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button – or without your involvement at all, through the use of automatically triggered emails. The system also keeps track of what each of your members are being sent within the communications tab of the members page allowing you to easily see all email contact to your members directly within the software. Follow this quick guide to have your automated gym email set…

How to Approach Sleeping Gym Members

Wednesday, October 16th, 2019

People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue – but for others, these sleepers are just clients who are a few steps away from canceling the membership.

For example, if your facility is going down the route of offering low-cost memberships and high quantity of members, then sleeping members might not be a particularly bad thing. It’s actually a common strategy for larger fitness clubs because they can offer a lower price, meaning their …