GymMaster Blog for the ‘Marketing’ Category

Encouraging word of mouth advertising to gain more gym members

Monday, August 26th, 2019

Gaining a strong membership base is one of the areas which can be the cause of a large amount of stress for many gym owners. Finding the right channels to market your club can be tedious, expensive and require a large amount of trial and error. One area which is consistently the most reliable, cost-effective and most credible way for a new prospect to hear about your club is through word of mouth.

People trust what others tell them more they trust advertisements. People who are unaffiliated with your club giving recommendations of your gym and explaining their own experiences

How to get more gym members – boost your prospect conversion rate

Sunday, August 18th, 2019

A common problem for many gyms, especially newer ones, is establishing and maintaining a large enough membership base to cover operating costs. To achieve and maintain the optimal amount of members for a club there are two key aspects of the member lifecycle which require the most attention – acquisition, and retention. In this article, we will focus on the acquisition phase of the lifecycle – specifically how to increase and optimize the process of converting leads into new members so you can get more out of your advertising dollars and ultimately get more gym members.

Here are a few

Enhance your Gym’s Email Marketing

Friday, March 23rd, 2018

Tracking the success of your gym’s email marketing is now possible within GymMaster, meaning you can see which of members receive and view your marketing campaigns and gym promotions.

As an ongoing commitment to improving our product for you, the GymMaster development team have recently announced a feature which shows you the status of emails that are sent out as part of your gym’s email promotions. You’ll get a deeper level of insight on who is actually reading the emails you’re sending, and who is not receiving them.

Little icons will appear within next to the emails in the list …

The 6 Most Popular GymMaster Blog Posts of All Time

Tuesday, February 20th, 2018

As we settle into 2018, we wanted to take a look back at some of our most popular blogs over the years. These are the 6 popular read blogs from 2017, with some wonderfully relevant tips to keep your business on top! We love sharing informative, useful content that helps you run your fitness business.

1. What Pricing Strategy Should I Adopt for my Gym?

 

The most popular story of all time, this blog post looks at the variety of pricing methodologies for your gym, paying particular attention to the pros and cons of bundling all services together …

Top Ten Fitness Trends For 2018

Wednesday, November 22nd, 2017

The American College of Sports Medicine (ACSM) has debuted their 12th annual survey of the top fitness trends for 2018, and there are some interesting expected trends appearing on the top 10 list.

High Intensity Interval Training (HIIT) comes in as the number one trend in fitness for 2018, four years after first been awarded the top place. Wearable technology was the hottest trend in 2017, which has been knocked back to number 3 this year; preceded by Group training.

Dropping from 2017’s top 20 in 2018 was Worksite health promotion; smartphone exercise apps, and outcome measures. Other trends that …

How do I Compete in the Gym Market With High Price Memberships?

Friday, October 13th, 2017

Have you got something special to offer your members? Does it justify a high price memberships? The way that people justify your prices depends on how your frame your offering. This blog gives you a few tips to make sure your customers aren’t being scared off by your higher prices.

Step 1: Work out your competitive advantage

Do you provide a boutique service that no-one else does? Is your service super intimate and personal? Is your facility different in any way? Define what your facility does super well – better than anyone else in your area – that justifies your …