As mentioned in a number of our previous posts, getting new members to stick around can be a difficult task for even the most organized gym owner. Lack of a strong workout routine, limited motivation and a higher risk of injury all can lead to insignificant results and a higher rate of turnover. Keeping a current customer is up to 5x cheaper than acquiring a new one from scratch, which is why you should be taking every measure possible to keep your members for longer. 

This guide will show you some best practices to help ensure your members stick

Sending emails to your members is a great way to keep them in the loop with the happenings around your club and inform them of upcoming changes.

Sending emails individually through your regular provider such as Gmail or Hotmail will make this a tedious task, especially if you are sending the message to a long list of recipients. This is why many clubs use gym management tools to send an email to a bulk list of members.

However, while bulk emails are more time-efficient, it is important to maintain a personal touch when writing your email content–individuals are much more …