New member onboarding – best practices to ensure they stick around

Monday, March 30th, 2020

As mentioned in a number of our previous posts, getting new members to stick around can be a difficult task for even the most organized gym owner. Lack of a strong workout routine, limited motivation and a higher risk of injury all can lead to insignificant results and a higher rate of turnover. Keeping a current customer is up to 5x cheaper than acquiring a new one from scratch, which is why you should be taking every measure possible to keep your members for longer.

This guide will show you some best practices to help ensure your members stick

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Family Memberships – Using Shared Memberships in GymMaster

Sunday, March 29th, 2020

The option for Family memberships is quite a popular feature for GymMaster users. This allows your members to share their memberships with friends and family, and often make it cheaper for them too. For example, a standard membership may cost them $50 per month. However, a joint membership may be $75 per month. Therefore, working out cheaper per person, and essentially saving the couple $25 per month. This can often be seen as an incentive for more couples and families to join, due to the lower fees they would pay. This in turn, may promote them to continue their membership…

Sending Bulk Gym Emails with GymMaster

Saturday, March 28th, 2020

Sending emails to your members is a great way to keep them in the loop with the happenings around your club and inform them of upcoming changes.

Sending emails individually through your regular provider such as Gmail or Hotmail will make this a tedious task, especially if you are sending the message to a long list of recipients. This is why many clubs use gym management tools to send an email to a bulk list of members.

However, while bulk emails are more time-efficient, it is important to maintain a personal touch when writing your email content–individuals are much more …

Leaving a gym franchise? Here’s how GymMaster can help

Thursday, March 26th, 2020

Leaving a gym franchise can be a leap-of-faith which can make or break a business and its reputation. Going out on your own has its benefits, but also a sizeable set of risks. “Will my members stay if I leave the franchise?” “Can I compete with the nearby clubs without the backing of my franchise?” with questions like these hanging over you it’s not much wonder that it’s one of the most stressful decisions for a gym owner to make.

Whether you have had enough of the exorbitant fees you’re paying your franchise for memberships or just want some freedom …

Now is the time to turn your gym in to a community more than ever

Wednesday, March 25th, 2020

With few options available to operate as normal for a gym owner at the moment and not much else you can do if you are at home on lockdown, this is the time to become a leader and a pillar of your gym community and become a social media expert. It doesn’t matter if you are a “computer” person or not, or whether you have a firm dislike for platforms such as Facebook. There are plenty of steps you can take to build and foster a community from your gym’s member base and keep yourself busy while helping the mental …

Creating a virus conscious workout environment by restricting access to your club.

Tuesday, March 24th, 2020

With COVID-19 being at the forefront of everyone’s minds we’ve been reviewing additional set-up options that might be worth considering if your business runs on the GymMaster gym management system.

Please note these suggestions are only for gym management looking to be cautious during this period and any and all government closure recommendations should be followed. However, for those clients where these measures aren’t in effect or for those who may have them lifted in the future, the following set-up options may be of use.