INSIGHTS AND UPDATES
GymMaster Blog (Gym Management)
What should I sell in my gym?
Adding a retail aspect to your business is an effective way to increase your bottom line and add a sense of convenience to your members’ experience at your facility. Think like your members If I get to the gym and realise I’ve forgotten my … More
10 Direct Debit Tips for Gyms
This blog post was contributed by Debitsuccess Cashflow is essential to any organisation’s success – including gyms. At Debitsuccess, we’re the specialist at collecting recurring payments from customers through our full service billing solution so … More
Which Billing Provider is Right for Me?
Whether you’re a startup or an established business, your billing process is an integral part of how you operate. How you collect your money not only affects your cash flow, but also your expenses and profitability. There are a wide variety of … More
The Value of Member Information
Information about your members is incredibly valuable. Data gives you the ability to preempt problems, analyze past performance and determine trends and likely outcomes. From contact details and membership information to purchase histories and … More
Leveraging Your 24/7 System
While Access Control systems do provide a simple and affordable way of offering members 24/7 gym access they also make other options and services easier to implement as well. Other Membership Types Off Peak Memberships: Every gym has quiet times when … More
Looking Deeper
Running a business can be both the best and most challenging endeavour many people will ever know. To be successful requires a wide range of skills and knowledge. We’ll be focusing on the latter. Most owners know their profit, sales and expenses. … More
Membership Cycle and Retention Part I
Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add … More
What do you need to know for 24/7
24/7 gym access has become a prominent offering in many facilities with both the rise of budget all access gyms and more traditional gyms converting to 24/7 to prevent member attrition. Going 24/7 can provide a wide range of additional benefits to a … More
The Key to Member Retention
At the core of it, happy members rejoin. Often it is easy to forget the basics, of what drives member retention. Its easy is often easy to sign up members, but retaining members is the hard part of running a gym. Sort out retention and your health … More
What's Your Point of Difference?
The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only … More
Is Door Access Control Just for 24/7 Gyms?
Is door access control the right choice for your health club? For any operation this question comes down to a number of factors. What you’re aiming to achieve and whether the cost of implementation is outweighed by the benefits derived. … More
Top 10 Tips on Improving Your Health Club's Cash Flow
Cash flow is important to your gym… without it your business stops. Putting in some simple systems to maintain good cash flow is essential to your business’ success. 1. Standardize how and when you collect money Having a dozen different … More
Are minimum term contracts costing your gym big money?
The past decade has seen an incredible amount of change in our industry and one of the more obvious examples is the explosive rise of the 24 hour low frills no term contract franchises that have popped up everywhere. This has also brought larger … More
Gym Best Practices
GymMaster is packed with some great features to help cut administration time. Here is some of our simple gym best practices to help make your system work for you. Keep information accurate It may seem simple, but your system needs accurate and … More
SMS Marketing: Better (and cheaper) than ever!
With digital marketing becoming the way of the future, we’ve searched high and low for a reliable, cost-saving solution to make SMS marketing more accessible for you to get your message delivered directly into your target’s hands. New … More
Top 3 SMS's Every Health Club Should Send
SMS or text messages have been a hot topic over the last three months, so I felt it time to write a blog on the matter. Margins are being squeezed with members negotiating for lower cost premiums with the influx of 24/7 unmanned franchise facilities … More
The 'New' Segmented Health Club Market
Has anyone else noticed how much the health club market has changed over the last couple of years? Is it entirely driven by a reaction to the recession and high unemployment coupled with the availability of low cost franchise business models? This … More