GymMaster Blog (Brand & Community)

In 2012, Ben Francis was a 19-year-old who owned a sewing machine, a screen printer and an endless supply of ambition. Just eight years later, his brand, Gymshark, would achieve unicorn status with a billion dollar valuation. Gymshark’s success … More

Over half of all gym members say that they discovered their gym through social media. It could well be your gym’s primary source of new members, so you need to ensure you have an active presence on the most important platforms. The most … More

Gyms owners are very familiar with competition, whether in the form of spirited members on the gym floor, or rivalries with local fitness businesses competing for a similar set of customers. But nowhere is competition more intense than on the … More

Looking to amp up your gym’s social media game? You’re in the right place! We’ve compiled 101 engaging fitness content ideas to help you crush your social media marketing goals. From Instagram post ideas to TikTok trends, these gym … More