Bio

Curtis is the Chief Marketing Officer at GymMaster. He’s played a key role in making GymMaster a global leader in gym software, thanks to his sharp skills in marketing and understanding of what fitness businesses really need. Curtis knows how to grab people’s attention, keep customers happy, and figure out the best ways to grow fitness businesses. His work has helped GymMaster become the preferred software for gym owners looking to streamline their operations and improve how they connect with members. Curtis is all about pushing for the best and loves everything to do with fitness.

Articles

6 Tricks to Getting More Gym Gift Card Sales

Sat, Oct 24, 2026

The end of the year is great for two things: resolutions and gift card sales. Both can help you generate more revenue and boost positive brand awareness for your gym. How to Get More Gym Gift Card Sales at Your Club Gift cards encourage people to … More

Gym Growth: How to Break Through a Membership Plateau

Sat, Oct 24, 2026

Running your own gym always comes with the pressure of hitting revenue goals. And that always entails making it to your desired member count to keep your gym growing. The more members you have, the higher your gym’s profit will be. However, doing so … More

The Best Times To Get More Gym Referrals

Sat, Oct 24, 2026

With the right approach and timing, you can get more gym referrals, increase member engagement, and create a tight community around your offer. You just need to know when to ask! 5 Key Times to Help You Get More Gym Referrals for Your Fitness … More

5 Benefits of a Gym Scheduling Software

Tue, Jul 11, 2023

If your gym offers PT, classes or specialised resources for members, there’s a good chance that gym scheduling is a big part of your daily rountine, that is, unless you utilize gym scheduling software. In this article we’ll dive into the … More

How Cycling Studio Software Helps You Fill More Bikes

Mon, Jul 10, 2023

A cycling studio has a fixed number of bikes per class. Every empty bike is income you don’t get back, so most of the work is about getting riders booked, keeping them booked, and refilling the bikes when someone drops out. Here’s how to … More

Embracing the Future: An Introduction to Automated Tanning

Sun, Jul 2, 2023

From lotions to UV tanning beds, innovation has always been at the forefront of bringing a bronzed and sun-kissed look to pasty people everywhere. In recent years, the introduction of new automated spray technology has been taking this world by storm … More

Get more gym visits during off-peak

Tue, Dec 6, 2022 Dru Hill Curtis Fairweather

As a gym owner, you know how important it is to get more gym members to visit at night. After all, the more people that come to your gym, the more … More

Picking the best app for gym members

Tue, Sep 27, 2022 Curtis Fairweather

With all the available gym member apps on the market, it can be quite overwhelming to choose the right one for your club. If you’re currently going … More

How to Raise Gym Prices

Mon, Aug 8, 2022

On average, inflation drives up the cost of running any business somewhere between 1%-3% every year. This means that a price increase is a necessity, if you want to continue profiting anyway. In a time when prices are rising faster than we can keep … More

Six ways reviews help gym growth

Thu, Aug 4, 2022 Curtis Fairweather

One effective way to boost your reach and get the attention of prospective members is through gym reviews. But you may be wondering, “how can reviews … More

Why engagement across gym areas matters

Mon, Jun 20, 2022 Curtis Fairweather

Looking for ways to increase revenue and member retention? Getting your members using multiple amenities in your gym can help. There are many … More

Sales Techniques to Close More Gym Leads and Get More Members

Mon, Jun 6, 2022 Curtis Fairweather

Most gym owners open their doors with the hopes of one day seeing their facility full of people. In order to make this dream a reality you need to be … More

Get more out of your clubs marketing budget

Tue, May 24, 2022 Curtis Fairweather

In a perfect world, we would have a bottomless budget to spend on gym marketing. Although throwing money at paid ads works for some companies, being … More

6 Things To Look For When Hiring Gym Staff

Wed, Aug 3, 2016

Many gym owners have noted the importance - and difficulty - of getting and keeping high quality staff. You need staff that you are confident will represent the face of the company that you love; people that reflect the same basic values as you and … More