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GymMaster Blog

SMS Marketing: Better (and cheaper) than ever!

Dru Hill
Dru Hill
Published on Fri, Sep 20, 2013
updated on Wed, Jun 11, 2025

With digital marketing becoming the way of the future, we’ve searched high and low for a reliable, cost-saving solution to make SMS marketing more accessible for you to get your message delivered directly into your target’s hands.

New Pricing Structure

The new pricing structure is now a simpler flat rate based on the SMS provider for your region, examples include:

  • USA - $0.06 USD per text
  • AUS - $0.11 AUD per text
  • NZ - $0.12 NZD per text
  • Rest of World - $0.10 USD per text

Please note: Prices are exclusive of any sales tax/GST. Bulk rates may be available if sending more than 2000 SMS messages per month.

Here are some great ideas to get more clients into your gym:
  • Sending SMS to prospects with personalised messages with sign-up promotions e.g. half price first month
  • Offering clients something special for bringing their friend/s along - and something even nicer if their friend/s sign up!
  • Automated booking reminders before classes and one-on-one sessions
  • Sending members an encouraging text when their visiting patterns change
  • Automated birthday messages offering a free smoothie or class
  • Letting members know about new classes, products or services
  • Individual, personalised client contact, such as when a member forgets their watch or towel

  If you haven’t checked it out yet, go into Settings > SMS Templates Setup and play around with some of the custom fields, to make your messages more personal

With our recent upgrade, there are several changes that you’ll notice:
  • Your recipient’s replies will now be sent to the email address that you have entered in Settings > Preferences > Communications, in the section Email Sender.
  • The recipient will be given the option to opt out. If they do this and you send them an SMS again, you will not be charged.