GymMaster Blog

Top 10 Gym Marketing Ideas That Actually Work in 2026 Will 2026 be a year of growth for your gym? The answer to that question will largely depend on the effectiveness of your marketing efforts. In this guide we’ll place the microscope on gym … More

What The Fitness Industry Can Learn From Tony Ueber’s Customer Centric Leadership Prior to his appointment as CEO of 24 Hour Fitness in January 2019, Tony Ueber had never worked in the fitness industry before. But the belief of the board was that … More

How to Improve Member Retention at Your Gym: 10 Proven Strategies That Work in 2026 Gym success is all about attracting new members, right? The more memberships you sell, the more money you make. Simple. But smart fitness businesses know that … More

GymMaster vs. ABC Fitness: Which Is the Best Gym Management Software Alternative? As the world’s largest provider of gym software, ABC Fitness offers a suite of solutions that cover all types of fitness businesses: personal trainers, boutique … More

Gymshark Founder Ben Francis Shares His Guerrilla Marketing Tactics for Gym Owners In 2012, Ben Francis was a 19-year-old who owned a sewing machine, a screen printer and an endless supply of ambition. Just eight years later, his brand, Gymshark, … More

Lessons in Gym Email Marketing from Fitness Icon Tony Horton: Strategies for Gym Owners What does success look like in the fitness industry? A lot like Tony Horton, founder of P90X. An exercise program that sold millions of DVDs, and earned hundreds … More

17 Gym Event Ideas to Skyrocket Your Member Acquisition in 2025 One of the biggest challenges - and biggest opportunities - for a gym business is to simply get potential members to visit your premises. Once the prospective member is on site, they can … More

Unlock the Power of Partnership Marketing for Fitness Studios: Proven Strategies for Gym Owners Partnership marketing is a strategy that sees your gym or fitness studio collaborating with complementary businesses, influencers or technology providers. … More

3 Generational Marketing Strategies to Grow Your Fitness Business in 2025 It’s hard to understate the value of marketing in the ultra-competitive fitness industry. But to be truly effective, your marketing can’t be one-size-fits-all: you … More

12 Steps to Building a Killer Instagram Strategy for Your Gym in 2025 Over half of all gym members say that they discovered their gym through social media. It could well be your gym’s primary source of new members, so you need to ensure you … More

How to Create Gym Marketing Personas to Maximize Growth in Your Fitness Business When you craft the marketing materials for your gym or fitness business, who exactly are you writing those emails and making those social media posts for? Your current … More

The Ultimate Playbook: How to Market a New Gym Establishing a new fitness business is no mean feat. Finding a space, investing in equipment, hiring workers, setting up systems and processes; there’s a lot to plan for and do, and each of these … More

9 Gym Ad Examples That’ll Captivate Your Audience in 2025 The best gym ads are eye-catching and memorable. They resonate with potential members and compel the audience to act. But what exactly do the best gym ads look like? In this guide we’ll … More

3 Gym Case Studies and Success Stories from Booking and Management Software The most successful modern fitness businesses are powered by smart gym management software. The right solution can streamline your operations, improve the member experience, … More

Top Strategies to Boost Gym Membership Sales The main avenue to fitness business growth is via gym membership sales. Memberships form the primary revenue stream for most gyms and fitness studios. As such, you should develop a structured, strategic … More

7 Key Elements for Crafting the Perfect Gym Promotion Ad You’ve come up with a gym promo idea: a free trial, a fitness challenge, a limited time discount. It feels like you’ve done the hard part. But the success of any gym promotion will … More

3 Make-or-Break Factors for Your Gym or Studio’s Success Fitness is a very good business to be in. The size of the global health and fitness club market is expected to rise from $112.17 billion in 2023 to $202.78 billion in 2030, at an incredible … More

Social Media for Gyms: A Guide to Dominating in 2025 Gyms owners are very familiar with competition, whether in the form of spirited members on the gym floor, or rivalries with local fitness businesses competing for a similar set of customers. But … More

GymMaster 2025 Gym Trends Survey At GymMaster we aim to help gyms and fitness businesses succeed in one of the world’s most competitive industries. Our simple yet ultra-capable gym management software gives you all the tools you need to get ahead. … More

Effective Gym Advertising: Attract More Members with Fitness Ad Campaigns Gyms enjoy a range of potential advertising advantages. They’re aspirational businesses that sell a dream, almost anyone could be a potential customer, and the … More