Bio
Conor is the Marketing Manager at GymMaster. Passionate about helping businesses grow via smarter, data-led decisions, he oversees all marketing activity for the company, spanning brand, lead generation and events. With a strong background in digital, he has a particular fondness for paid advertising and SEO, despite the ever-changing landscape!
When not working, Conor can typically be found on a football pitch, running around after his two young boys, or exploring the South Island of New Zealand where he is a relatively new arrival.
Articles
Inclusive Gym Marketing & Accessibility Strategies
Creating an inclusive fitness environment: strategies for gym accessibility and diversity Gyms and fitness centers are places of inspiration and aspiration: where people go to better themselves and feel better about themselves. Everyone deserves … More
AI Personalised Fitness for Gyms: Owner Guide
Page Title: AI Personalised Fitness for Gyms: Owner Guide Meta Description: Learn how gyms use AI and machine learning to deliver personalised fitness, improve retention, and grow revenue with smart training technology. AI Personalised Fitness: Guide … More
12 Steps to a Killer Instagram Strategy for Your Gym
12 Steps to Building a Killer Instagram Strategy for Your Gym in 2025 Over half of all gym members say that they discovered their gym through social media. It could well be your gym’s primary source of new members, so you need to ensure you … More
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