(2020-05)

When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts … More

Gyms around the world have already begun the process of reopening their doors after the lockdown period imposed to reduce the transmission of the COVID-19 virus. After having weeks or months away from their regular workout regime, many gym-goers are … More

What is 24/7 door access control? Chances are, if you are a gym owner or anyone familiar with the fitness industry, you have been aware of a 24 hour gym and how they operate. Whether it be through going for a workout or working in one, most gym … More

With countries around the world beginning to open up their economies again many are taking measures to reduce the possibility of another wave of COVID-19 cases. One common measure for this, if the country has managed to reduce cases to a manageable … More

Customer service has earned a reputation for being a fickle industry to work within, your day can be greatly affected by interactions with customers, whether they be positive, or negative. However, this goes both ways. Perceived service quality is a … More

For many, the prospect of working out at a high intensity may seem daunting–especially if they are currently unfit and trying to get into shape. Getting into a consistent workout routine takes a degree of commitment and persistence, a large barrier … More

Seeing measurable results is a major determinant of how motivated a member is to work out, and subsequently, it influences their likelihood of remaining a member at your club. Therefore, providing members with the ability to measure their progress … More

During stressful times, such as those facing the world as a result of the COVID-19 pandemic and its resulting economic impacts, it is important to maintain morale amongst both staff and members. Maintaining morale is a valuable measure to maintaining … More

Keeping up to date on what’s happening around your club is an important part of running a fitness business successfully. Gym reporting is a great way to keep your finger on the pulse of how your club is performing and using this regularly … More

If you run your club’s memberships on a prepay basis and are forced to close your doors for an extended period of time—such as during an emergency, it may be appropriate to credit members with the remaining time on their membership. Doing so … More