When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts hurting the wallets of potential gym members, the number of new sign-ups has taken a hit in many countries around the world. As this rate of acquisition decreases, even higher importance is placed upon the retention of existing customers to ensure your club can maintain its level of income. Taking a member-centric approach to increase retention is …

With countries around the world beginning to open up their economies again many are taking measures to reduce the possibility of another wave of COVID-19 cases. One common measure for this, if the country has managed to reduce cases to a manageable number is through the use of contact tracing. Contact tracing at your gym is essentially the process of reaching out to all potential contacts of a member who has been identified as a positive COVID-19 case to inform them of the possibility they may be infected, have them tested and isolate them to prevent further spread of the …

For many, the prospect of working out at a high intensity may seem daunting–especially if they are currently unfit and trying to get into shape. Getting into a consistent workout routine takes a degree of commitment and persistence, a large barrier to this which causes many to fail is that people find working out as more of a chore than a fun experience. However, there are ways your club can use technology to assist you with this, that can not only help members get into and stick to a workout routine, but also differentiate your club from competitors also aiming …