GymMaster Blog for August, 2019

Using the member app as a fitness class check in app instead of your regular gym check in system

Wednesday, August 28th, 2019

Whether your gym charges members to attend it’s fitness classes, your classes have a limited number of seats that requires your members to book in advance or you might just like to keep track of class attendance to see which are most popular. Getting members to check-in can be a pain for your members which detracts from their experience with your club.

Using a gym check-in system typically requires hardware such as unique cards or access control key tags for members as well as barcode scanners or gym RFID readers. If your club doesn’t have a fixed facility, it only …

Encouraging word of mouth advertising to gain more gym members

Monday, August 26th, 2019

Gaining a strong membership base is one of the areas which can be the cause of a large amount of stress for many gym owners. Finding the right channels to market your club can be tedious, expensive and require a large amount of trial and error. One area which is consistently the most reliable, cost-effective and most credible way for a new prospect to hear about your club is through word of mouth.

People trust what others tell them more they trust advertisements. People who are unaffiliated with your club giving recommendations of your gym and explaining their own experiences

How to get more gym members – boost your prospect conversion rate

Sunday, August 18th, 2019
A common problem for many gyms, especially newer ones, is establishing and maintaining a large enough membership base to cover operating costs. To achieve and maintain the optimal amount of members for a club there are two key aspects of the member lifecycle which require the most attention – acquisition, and retention. In this article, we will focus on the acquisition phase of the lifecycle – specifically how to increase and optimize the process of converting leads into new members so you can get more out of your advertising dollars and ultimately get more gym members.

Here are a few

Four easy gym marketing ideas for maintaining engagement over holidays

Monday, August 12th, 2019

Gyms have always had a love-hate relationship with public holidays – while they can be a distraction for current members from their workout routines, they can also be a strong motivator or even a trigger motivating new members to sign up. Some members struggle to keep on track with their workout routine over the holidays. Distractions are everywhere, family are home from work or if they’re one of the lucky ones going away on vacation they might struggle to find the time to get their workout in.

It goes without saying that many clubs see a lull in visitation as

Benefits & steps to becoming an eco friendly gym

Monday, August 5th, 2019

In recent years environmentalism (otherwise known as being ‘green’) has become a rapidly growing area of interest for both customers and businesses across a broad range of industries – from hospitality to transportation and everything in between. This is largely due to the increased awareness and guilt consumers are experiencing when they hear about the impact their actions are having on their surrounding environment. You can do your part in becoming a green fitness club or ‘eco gym’ – these are clubs which take into consideration the environmental impact of all aspects of running their gym – from the soaps …