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Gym Email Marketing Guide 1 of 3: Planning Gym Email Campaigns for Effective Results

Thu, Oct 31, 2019

The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase … More

Gym Email Marketing Guide 2 of 3: Best Practices for Writing Effective Gym Email Content.

Tue, Oct 29, 2019

Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of … More

Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster

Mon, Oct 28, 2019

Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or … More

How to Approach Sleeping Gym Members

Wed, Oct 16, 2019

People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue - but for others, these sleepers are just clients who are a few … More

Recent changes made to how membership holds are handled within GymMaster

Thu, Oct 10, 2019

The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records. Previously, if a hold was retroactively entered into the system, GymMaster would change the … More

Understanding and measuring member experience at your club.

Wed, Oct 2, 2019

The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct … More