
GymMaster Blog for October, 2019

Gym Email Marketing Guide 2 of 3: Best Practices for Writing Effective Gym Email Content.
Tuesday, October 29th, 2019
Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster
Monday, October 28th, 2019
How to Approach Sleeping Gym Members
Wednesday, October 16th, 2019People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue – but for others, these sleepers are just clients who are a few steps away from canceling the membership.
For example, if your facility is going down the route of offering low-cost memberships and high quantity of members, then sleeping members might not be a particularly bad thing. It’s actually a common strategy for larger fitness clubs because they can offer a lower price, meaning their …

Recent changes made to how membership holds are handled within GymMaster
Thursday, October 10th, 2019The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records.
Previously, if a hold was retroactively entered into the system, GymMaster would change the financial details of past membership charges. This raises a number of issues when it comes to the accuracy of reporting and accounting practices. To address these issues, the new accounting rules mean the system will instead use credit notes to adjust the charge as of today (refer to images 1 & 2).
Image 1: Explanation of how retroactive crediting has …

Understanding and measuring member experience at your club.
Wednesday, October 2nd, 2019The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct impacts on visit frequency, retention, profitability, and word of mouth along with a host of others.
A problem many gyms are confronted with is measuring and understanding the customer experience they provide their members for making informed business decisions and improvements at their club. This article is going to help you understand the member experience and how to measure the …