The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records.

Previously, if a hold was retroactively entered into the system, GymMaster would change the financial details of past membership charges. This raises a number of issues when it comes to the accuracy of reporting and accounting practices. To address these issues, the new accounting rules mean the system will instead use credit notes to adjust the charge as of today (refer to images 1 & 2).

Image 1: Explanation of how retroactive crediting has …

The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct impacts on visit frequency, retention, profitability, and word of mouth along with a host of others.

A problem many gyms are confronted with is measuring and understanding the customer experience they provide their members for making informed business decisions and improvements at their club. This article is going to help you understand the member experience and how to measure the …