GymMaster Blog for July, 2020

Cutting costs during a recession: How gym software can save your club money.

Thursday, July 16th, 2020

The COVID-19 pandemic and it’s associated lock-downs and job losses have had numerous impacts on the global economy, which, for many industries has been negative–the fitness industry, unfortunately, falls within this category. The government imposed restrictions, coupled with the fear of contracting the virus has resulted in gyms around the world losing a sizeable amount of income, putting pressure on business owners to find ways to remain open and in the green.

There are numerous ways in which gyms have been achieving this thus far, however, at the core, these are all associated with cashflow (bringing more cash in, and/or …

Gym Competition Ideas for Engagement & Retention

Wednesday, July 1st, 2020
Member engagement is a core antecedent towards improving the rates of retention for gym members, which is highly important to maintaining a profitable gym business given the current climate of the fitness industry being battered by the COVID-19 pandemic, it’s associated lock-downs and economic consequences. For the sake of simplicity, this post will divide the most popular forms of gym competitions into three key categories. This is by no means an exhaustive list, merely just a few ideas to get you going–we recommend putting some thought in yourself to try to design the best competition to suit your way of…

Gym Marketing: Setting Standards To Track the Performance of Your Business.

Wednesday, July 1st, 2020

Performance metrics are a core component to measure in the operations of any business, KPIs help keep businesses moving forward and achieving their goals, and gyms are no exception. In this article, we will cover the key perspectives which you should aim to measure the performance of your gym’s marketing.

Whether you are marketing to increase your gym membership, or simply maintain the level of members you currently have, setting performance standards are the best way to keep a finger on the pulse of your business. This allows you to get the best returns on your marketing expenditure, while also …