The Silver Sneakers program is an initiative encouraging physical activity from older adults to better maintain their health – it is an American program, however there may be other similar initiatives in other countries if you live outside of the US. Silver sneakers sponsors a host of social and physical activities – including fitness classes and gym memberships.

There are a number of benefits for offering or accommodating the Silver Sneakers program within your gym. From increasing club usage during off peak hours (many elderly people work out during the day time), improving the suitability of your club to a …