GymMaster Blog for September, 2014
What’s Your Point of Difference?
Thursday, September 4th, 2014
The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only what your offering is, but who you offer it to and how you present it.
So what is your point of difference? What makes you unique? Why would one client choose your facility over another?
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