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Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

Case Studies: Gym Success Stories Using GymMaster Software

Tue, Aug 12, 2025

3 Gym Case Studies and Success Stories from Booking and Management Software The most successful modern fitness businesses are powered by smart gym management software. The right solution can streamline your operations, improve the member experience, … More

Strategies to Boost Gym Membership Sales

Tue, Aug 12, 2025

Top Strategies to Boost Gym Membership Sales The main avenue to fitness business growth is via gym membership sales. Memberships form the primary revenue stream for most gyms and fitness studios. As such, you should develop a structured, strategic … More

7 Gym Promo Ad Tips That Drive Results

Tue, Aug 12, 2025

7 Key Elements for Crafting the Perfect Gym Promotion Ad You’ve come up with a gym promo idea: a free trial, a fitness challenge, a limited time discount. It feels like you’ve done the hard part. But the success of any gym promotion will … More

Top 3 Most Important Factors For Gym Success

Fri, Jul 25, 2025

3 Make-or-Break Factors for Your Gym or Studio’s Success Fitness is a very good business to be in. The size of the global health and fitness club market is expected to rise from $112.17 billion in 2023 to $202.78 billion in 2030, at an incredible … More

Social Media Marketing for Gyms in 2025

Sun, Jul 20, 2025

Social Media for Gyms: A Guide to Dominating in 2025 Gyms owners are very familiar with competition, whether in the form of spirited members on the gym floor, or rivalries with local fitness businesses competing for a similar set of customers. But … More

Gym Trends Survey in the US & NZ

Tue, Jul 8, 2025

GymMaster 2025 Gym Trends Survey At GymMaster we aim to help gyms and fitness businesses succeed in one of the world’s most competitive industries. Our simple yet ultra-capable gym management software gives you all the tools you need to get ahead. … More

How to Attract Gym Members with Effective Adverts

Wed, Jun 11, 2025

Effective Gym Advertising: Attract More Members with Fitness Ad Campaigns Gyms enjoy a range of potential advertising advantages. They’re aspirational businesses that sell a dream, almost anyone could be a potential customer, and the … More

Fitness Digital Marketing Trends for 2025

Thu, May 22, 2025

Future-Proof Your Gym: Fitness Advertising & Digital Marketing Trends for 2025 The fitness industry is incredibly competitive. In order to attract new customers, gyms need to find ways to stand out from the crowd and catch the eyes of potential … More

Smart Revenue Ideas for Gyms & Fitness Studios

Thu, May 1, 2025

Innovative Revenue Streams for Gyms and Fitness Studios When a business diversifies its revenue streams, it becomes less reliant on a single source of cash flow. This makes the business more resilient: better able to handle new competitors, economic … More

Top Gym Advertising Strategies for 2025

Wed, Apr 23, 2025

7 Best Gym Advertising Strategies for 2025: Boost Signups, Retention, and Community As a gym owner, your goals are clear: get more gym members through the door, keep them coming back, and build a community that feels like family. In 2025, gym … More

Gym Owner Salaries & How to Succeed

Wed, Apr 16, 2025

Owning a gym can be an incredibly rewarding business, both financially and personally, but it requires more than just a passion for fitness to succeed. You may think gyms make a lot of money, but while the potential earnings for gym owners vary … More

Mastering Gym Lead Generation: A Comprehensive Guide

Thu, Apr 10, 2025

Hey there, gym owners and fitness pros! If you’re reading this, you’re probably wondering how to get more gym members walking through your doors—or at least clicking through your website. I get it. Running a gym is tough, especially when you’re … More

AI in the Fitness Industry: Future Trends in Class Booking Software for Gyms

Sun, Apr 6, 2025

The fitness industry has changed a lot in recent years. Take gym booking tools, for example. Not so long ago a member app was a nice-to-have: a fun bonus feature that members didn’t necessarily demand, but were pleasantly surprised to get. … More

Guide to Gym Management & Booking Software

Thu, Mar 27, 2025

Gym booking software gives your gym more control over operations, and your members more control over their memberships. But gym management and scheduling software is only as good as its implementation. Even the best solution can fail if it … More

Advertising Ideas to Boost Membership in 2025

Thu, Mar 20, 2025

As a gym owner you probably have dreams of growth; of moving to a larger site, setting up multiple gyms or even franchising your brand. Ultimately your goal is to create a successful business - one that attracts more members over time. No matter what … More

Preview Release: A More Targeted Waitlist System

Tue, Mar 18, 2025

We’ve been listening to your feedback, and we’re excited to announce an upcoming update to GymMaster’s Waitlist feature — designed to give members more control and flexibility when securing a spot in a class. Current Waitlist Feature When a class is … More

Adapting Your Gym: 5 Fitness Industry Trends to Watch in 2025

Thu, Mar 13, 2025 Dru Hill

The world of fitness is always changing and evolving. CrossFit, HIIT, F45 and mind-body exercise have all had their moment in the sun over recent … More

Customizing Your Gym Booking Software

Thu, Mar 6, 2025

A modern gym’s digital footprint is almost as important as its physical footprint. While a quality website is a non-negotiable, and social profiles are great for spreading the word about your business, there’s another digital asset that … More

Integrate Your Gym Software Seamlessly – GymMaster

Thu, Feb 27, 2025

Modern gyms tend to rely on a few different software solutions for day-to-day operations. The most important piece of the puzzle is your general gym management software: the central system that will usually take care of things like class and trainer … More

Welcome to our new-look GymMaster!

Tue, Feb 25, 2025

For users already on v1405 or higher, you may have noticed a subtle aesthetic redesign being introduced across GymMaster. This is part of our ongoing commitment to improve and refine the platform. Key updates are found on the Member Details tab, … More