Optimizing How You Use Gym Software To Improve Your Club’s Bottom Line.

As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the COVID-19 pandemic. From reducing expenses such as staffing and advertising to taking their fitness classes online and selling “online memberships” to accommodate restrictions imposed by governments, the incredible strain of the virus has forced gym businesses around the world to make difficult decisions to maintain profitability.

While big fundamental shifts such as those outlined above may …