With a new year comes a new round of potential members for your gym. Most gyms have a minimum age for their members, whether it be to adhere to regulations or self-imposed limits. The next generation are about to be hitting the gym in their droves – Generation Z.

Just like any generation, this new wave of gym-goers have their own distinct way of doing things and gym requirements.

Generation Z were born between the mid 1990’s and mid 2000’s. This accounts for 25% of the population of the United States (and 27% of the global population). Gen Z are …

Let’s go through a deep dive into a powerful feature offered to all GymMaster clients – the ability to customise reports!

Custom reports can be used to gather the relevant information which you might need conveniently into one place for use in your business. From using expiring or lost member reports to get in touch with clients who’s memberships are about to lapse to creating a report with all of your members emergency contacts for quick access in an emergency. The situations which you can use your custom reports is only really limited by your imagination.

Creating your own custom …

On any given day, the average American is exposed 5,000 advertisements. Now, try and think back on how many ads you remember from yesterday.. One, maybe two if you’re lucky? People physically can’t remember all of the advertisements they’re exposed to, which is why we subconsciously filter out all those which we think are unimportant before even paying attention to them.

This is why you need to make sure your marketing campaigns are reaching the people who are most likely to be interested in your club – If over 90% of people being shown your ad’s are ignoring them, getting …