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(2014-11)

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Why Community Matters

Mon, Nov 17, 2014

Retention is a core goal of most businesses including the health and fitness industry. Yet the main focus in many industries is on simply acquiring new clients, often overlooking the value of their existing customer base. While sales are an important … More

Are you a victim of false economy?

Wed, Nov 30, 2011

A few weeks ago I was sleeping in a tent and fighting off the small, biting insects in a remote mountain pass. I’d just come from a 3-day hike and I was filthy, sore, and dying for a real meal of hot cooked protein. On the way home I stopped at a … More