Encourage socialization between members

Did you know that the type of fitness clubs with (anecdotally) the highest member retention rate are tennis clubs? To be more specific… contract tennis clubs where members are given a fixed time to practice, and play against the same people each week.

Why? Well, the secret is in the socialization.

At Gym Master, we know that you’re in the health and fitness business for the great lifestyle and the huge business potential, so based on the feedback we have had from our members we have decided to put together some tips for getting the most out of both sides of this business.

Over the next few weeks I’m going to be discussing topics that should be of vital interest to any fitness club owner.

Today’s topic is member retention.